Marketing Analytics & Insights Manager

SiriusXM; Los Angeles (CA); On-site; USD 92,000 - 120,000; Full time

Job summary

SiriusXM in Los Angeles, CA, seeks a Manager, Business Insights to drive data-driven marketing across digital channels. You will translate business goals into measurement strategies, build scalable dashboards, and empower teams with self-serve analytics.

Collaborating with Marketing, Product, BI, and Data Engineering, you will govern data quality and deliver timely insights to optimize subscriber growth and revenue.

Qualifications

• 5+ years of hands-on analytics in marketing or product.
• Experience with tagging, behavioral tracking, and QA of analytics implementations.
• Ability to translate complex data into actionable business recommendations.
• Experience working in agile environments and with cross-functional teams.

Responsibilities

• Lead analytics across campaign channels with measurement plans, analytical frameworks, and recommendations.
• Own analysis of site behavior, engagement, and campaign effectiveness across the customer journey.
• Build and maintain dashboards, recurring reports, scorecards, and user guides.
• Establish KPI definitions, benchmarks, and reporting standards.
• Partner with Marketing, Product, Data Eng, and Tech to gather requirements.
• Lead tracking design, tagging frameworks, and data collection standards.

Skills

Analytics leadership

SQL

Python

R

Excel

Tableau

Adobe Analytics

AWS/Athena

Data storytelling

BI tooling

Education

Bachelor's degree in Analytics, Finance, Mathematics, Business, Marketing or related field

Master’s degree preferred

Tools

Adobe Analytics

AWS/Athena

Salesforce Marketing Cloud

Tableau

Alteryx

Excel

Job description

SiriusXM in Los Angeles, CA, seeks a Manager, Business Insights to drive data-driven marketing across digital channels. You will translate business goals into measurement strategies, build scalable dashboards, and empower teams with self-serve analytics.

Collaborating with Marketing, Product, BI, and Data Engineering, you will govern data quality and deliver timely insights to optimize subscriber growth and revenue.