Marketing Analytics & Insights Leader for Growth
TruStone Financial Credit Union
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Benefits offered by this job
Job summary
TruStone Financial Credit Union seeks a Senior Manager of Marketing Insights & Analytics to lead analytics, segmentation, and personalization at scale. You will convert member and market data into actionable insights to fuel acquisition, engagement, retention, and profitability, partnering with Marketing, Digital Experience, Retail, Lending, and Technology teams.
The role requires 5+ years in marketing analytics with 3+ years of leadership, experience in financial services, and strong BI and
Qualifications
- Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or related field.
- 5+ years in marketing analytics, customer insights, segmentation, personalization, or related disciplines.
- 3+ years of leadership experience.
- Experience in financial services or regulated industries preferred.
- Proficiency in BI/reporting tools including Power BI or similar.
Responsibilities
- Lead enterprise marketing analytics and growth intelligence strategies.
- Transform data into actionable insights to drive acquisition, engagement, and profitability.
- Partner with Marketing, Digital Experience, Retail Banking, Lending, and Tech teams.
- Oversee audience segmentation, personalization, and campaign analytics.
- Manage CDP, CRM, and journey orchestration capabilities.
Skills
Education
Tools
Job description
TruStone Financial Credit Union seeks a Senior Manager of Marketing Insights & Analytics to lead analytics, segmentation, and personalization at scale. You will convert member and market data into actionable insights to fuel acquisition, engagement, retention, and profitability, partnering with Marketing, Digital Experience, Retail, Lending, and Technology teams.
The role requires 5+ years in marketing analytics with 3+ years of leadership, experience in financial services, and strong BI and
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