Growth Analytics & Insights Lead

TruStone Financial Credit Union; Burnsville (MN); On-site; USD 99,000 - 123,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) with employer match

Profit sharing opportunities

Career development opportunities

Job summary

TruStone Financial Credit Union seeks a Senior Manager, Marketing Insights & Analytics to lead enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies. This leader translates member, market, and digital data into actionable insights to drive acquisition, engagement, retention, and profitability.

The role partners with Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology to identify growth opportunities,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or a related field.
• 5+ years of progressive experience in marketing analytics, customer insights, segmentation, personalization, digital marketing, business intelligence, or related disciplines.
• 3+ years of previous leadership experience.
• Experience within financial services, banking, credit unions, fintech, or other highly regulated industries preferred.
• Advanced proficiency in business intelligence, reporting, dashboard development, and data visualization platforms, including Power BI, or similar solutions.
• Advanced knowledge of digital analytics, web analytics, and tag management platforms, including Google Analytics, Google Tag Manager, and related performance measurement tools.
• Experience administering and leveraging CDP, CRM systems, marketing automation platforms, audience management tools, and customer journey orchestration solutions.
• Experience utilizing SQL, data extraction, and data transformation tools to analyze and interpret large, complex datasets preferred.
• Knowledge of statistical analysis, predictive modeling, machine learning, AI, and AI-driven personalization techniques preferred.
• Demonstrated success leveraging data, analytics, member insights, and digital capabilities to drive business growth, improve member experiences, and support organizational objectives.

Responsibilities

• Lead enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies.
• Transform data into actionable insights that drive acquisition, engagement, retention, product adoption, and profitability.
• Serve as strategic partner to Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology teams to identify growth opportunities and optimize member journeys.
• Oversee audience segmentation, customer insights, personalization strategies, marketing measurement, campaign analytics, and CDP capabilities to enhance member experiences and accelerate growth.

Skills

Power BI

SQL

Data Visualization

Audience Segmentation

Campaign Analytics

Personalization

Digital Analytics

GA/GTM

CDP

Machine Learning

Education

Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or related field

Tools

Tableau

Looker

Google Analytics

Adobe Analytics

Job description

TruStone Financial Credit Union seeks a Senior Manager, Marketing Insights & Analytics to lead enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies. This leader translates member, market, and digital data into actionable insights to drive acquisition, engagement, retention, and profitability.

The role partners with Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology to identify growth opportunities,