Senior Marketing Analytics & Insights Leader

Minnesota League of Credit Unions; Burnsville (MN); On-site; USD 99,000 - 123,000; Full time

Benefits offered by this job

Health insurance with plan options

Dental & vision insurance

Paid time off (PTO)

Paid holidays

Volunteer time off

Job summary

TruStone Financial in Burnsville, MN, seeks a Senior Manager, Marketing Insights & Analytics to lead enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence initiatives.

This leader partners across Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology to turn data into actionable strategies that drive acquisition, engagement, retention, product adoption, and profitability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or a related field.
• 5+ years of progressive experience in marketing analytics, customer insights, segmentation, personalization, digital marketing, business intelligence, or related disciplines.
• 3+ years of leadership experience.
• Experience within financial services, banking, credit unions, fintech, or other highly regulated industries preferred.
• Advanced proficiency in BI, reporting, dashboard development, and data visualization platforms, including Power BI, or similar solutions.
• Advanced knowledge of digital analytics, web analytics, and tag management platforms, including Google Analytics, Google Tag Manager, and related performance measurement tools.
• Experience administering and leveraging CDPs, CRMs, marketing automation platforms, audience management tools, and customer journey orchestration solutions.
• Experience utilizing SQL, data extraction, and data transformation tools to analyze and interpret large datasets.
• Knowledge of statistical analysis, predictive modeling, machine learning, AI, and AI-driven personalization techniques preferred.
• Demonstrated success leveraging data, analytics, member insights, and digital capabilities to drive growth.
• Strong knowledge of marketing analytics, campaign measurement, attribution modeling, ROMI, audience segmentation, lifecycle marketing, personalization strategies, and customer journey optimization.
• Proficiency in BI and reporting tools such as Power BI, Tableau, Looker, Google Analytics, Adobe Analytics, or comparable solutions.
• Strong analytical, problem-solving, forecasting, and data storytelling skills.
• Understanding of data governance, privacy regulations, compliance requirements, and responsible stewardship of member data.
• Proven leadership, coaching, talent development, project management, and change management skills.
• Exceptional communication, collaboration, and relationship-building skills, with the ability to influence stakeholders across Marketing, Digital Experience, Retail, Lending, Technology, Operations, and Executive Leadership.
• Ability to think strategically while managing multiple priorities and delivering high-quality results in a fast-paced environment.
• Maintains awareness of enterprise compliance requirements, including Bank Secrecy Act (BSA/AML) obligations, and follows internal policies and escalation protocols as applicable.
• Ability to pass a pre-employment drug test and various background checks.
• Regular and reliable attendance at the workplace.

Responsibilities

• Lead enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies.
• Partner with Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology to identify growth opportunities and improve marketing performance.
• Oversee CDP capabilities, audience segmentation, and marketing measurement to accelerate growth.

Skills

Marketing analytics

Customer insights

Audience segmentation

Personalization strategies

Campaign measurement

Data storytelling

Leadership

Communication

Strategic thinking

Education

Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or related field

Tools

Power BI

Google Analytics

Google Tag Manager

Tableau

Looker

Adobe Analytics

CRM systems

Customer Data Platform (CDP)

Job description

TruStone Financial in Burnsville, MN, seeks a Senior Manager, Marketing Insights & Analytics to lead enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence initiatives.

This leader partners across Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology to turn data into actionable strategies that drive acquisition, engagement, retention, product adoption, and profitability.