Marketing Analytics & Insights Leader

Cetera Financial Group Inc; San Diego (CA); On-site; USD 96,000 - 142,000; Full time

Benefits offered by this job

Performance-based bonus

Job summary

Cetera Financial Group Inc. is seeking a Marketing Analytics Manager to lead scalable measurement, reporting, and insights.

You will build a unified KPI framework and executive dashboards to drive data-driven decisions across Marketing, Sales, Finance, and leadership. The role requires expert analytics, business acumen, and stakeholder partnership to improve performance visibility and planning across marketing initiatives, spend, and project portfolios.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, Finance, CS or related field.
• Seven+ years of experience in marketing analytics, business analytics, data insights, performance measurement, or related analytical function.
• Experience developing KPI frameworks, dashboards, reporting cadences, and executive-ready insights that support business decisions.
• Advanced analytics, data visualization, and reporting tools including Excel; experience with SQL, Power BI, Tableau, Python, or R.
• Experience partnering with cross-functional teams to translate objectives into measurable reporting, analysis, and recommendations.
• Advanced proficiency with analytics, reporting, and visualization tools (SQL, Power BI, Tableau, Python, R).
• Strong understanding of marketing performance measurement, attribution, ROI, LTV/CAC, funnel metrics, and executive reporting cadences.
• Ability to translate complex data into clear, executive-ready insights and dashboards for varying audiences.
• Working knowledge of CRM, marketing automation, web analytics, and MarTech platforms like Salesforce, Marketo, Google Analytics.
• Knowledge of statistics, experimental design, A/B testing, regression analysis, segmentation, and predictive modeling.
• Ability to establish and maintain data governance practices for accurate reporting.

Responsibilities

• Provide day-to-day direction for offshore analytics resources supporting performance measurement and insights.
• Lead end-to-end analytical projects: data collection, modeling, visualization, and communication of findings.
• Translate complex data into actionable recommendations to improve acquisition, retention, and ROI.
• Develop and maintain standardized weekly, monthly, quarterly reports and executive dashboards.
• Build forecasting models and segmentation to support planning and strategy.
• Establish data governance practices to improve data accuracy and consistency.
• Partner with Marketing, Sales, Finance, and stakeholders to align on KPI framework and analytics solutions.
• Evaluate tools and processes for automation and scalability.
• Develop data-informed perspectives on industry trends and brand health from various data sources.

Skills

KPI frameworks

Dashboards

SQL

Power BI

Tableau

Python

R

Excel

Stakeholder management

Data governance

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business Analytics/Statistics/Economics/Finance/CS

Master’s degree (preferred) in quantitative/marketing analytics

Tools

Salesforce

Marketo

Google Analytics

Power BI

Tableau

SQL

Excel

Job description

Cetera Financial Group Inc. is seeking a Marketing Analytics Manager to lead scalable measurement, reporting, and insights.

You will build a unified KPI framework and executive dashboards to drive data-driven decisions across Marketing, Sales, Finance, and leadership. The role requires expert analytics, business acumen, and stakeholder partnership to improve performance visibility and planning across marketing initiatives, spend, and project portfolios.