Marketing Analytics Lead: KPI Framework & Dashboards

Cetera Financial Group; Dallas (TX); On-site; USD 96,000 - 142,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Dental & Vision

Job summary

Cetera Financial Group is hiring a Marketing Analytics Manager to lead scalable measurement, reporting, and insights across Marketing, Sales, and Finance in Dallas, TX. The role focuses on unifying KPI frameworks, executive dashboards, and data-driven planning to inform strategic decisions.

This position requires 7+ years of analytics experience, strong stakeholder collaboration, and proficiency with SQL, Power BI, Tableau, Python, or R to drive performance improvements and ROI.

Qualifications

• Bachelor's degree is required.
• 7+ years of marketing, business, or data analytics experience.
• Experience building KPI frameworks, executive dashboards, and reporting programs.
• Strong analytics and data visualization using Excel and tools like SQL, Power BI, Tableau, Python, or R.

Responsibilities

• Provide day-to-day direction for offshore analytics resources supporting performance measurement and insights.
• Lead end-to-end analytical projects from data collection to communication of findings.
• Translate complex data into actionable recommendations to improve marketing performance and ROI.
• Develop standardized weekly, monthly, and quarterly reports and executive dashboards.
• Build forecasting models, segmentation, and data governance practices to support planning.
• Partner with Marketing, Sales, Finance, and cross-functional stakeholders to define requirements and unified KPI framework.
• Evaluate analytics tools and processes for automation, scalability, and adoption of best practices.
• Develop data-informed perspectives on industry trends and competitive activity.

Skills

SQL

Power BI

Tableau

Python

R

Excel

Data visualization

Education

Bachelor's degree in Marketing, Business, Analytics, Statistics, Finance, or related field

Tools

Salesforce

Marketo

Google Analytics

Job description

Cetera Financial Group is hiring a Marketing Analytics Manager to lead scalable measurement, reporting, and insights across Marketing, Sales, and Finance in Dallas, TX. The role focuses on unifying KPI frameworks, executive dashboards, and data-driven planning to inform strategic decisions.

This position requires 7+ years of analytics experience, strong stakeholder collaboration, and proficiency with SQL, Power BI, Tableau, Python, or R to drive performance improvements and ROI.