Digital Analytics Lead

C5i; Minneapolis (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

C5i is seeking a data analytics professional to lead a team of analysts within the Enterprise Data, Analytics, & Insights group. The role focuses on driving tangible business results through analysis of digital marketing initiatives and collaboration with senior marketing leaders on strategic initiatives.

You will oversee KPI reporting, dashboards, and self-service analytics enablement, partnering with multiple product teams and stakeholders to translate data into actionable recommendations.

Qualifications

• 2-5 years of relevant experience.
• Experience with digital analytics, KPIs, reporting and interpreting results.
• Experience with Adobe Analytics and Adobe Customer Journey Analytics.
• Ability to present insights to C-suite audiences.
• Strong communication and relationship-building skills.
• Experience leading enablement and self-service analytics initiatives.

Responsibilities

• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytic reporting system; manage the collection and synthesis of data from multiple sources.
• Provide digital analytics support to several business stakeholders/teams - customer acquisition, product management, on-site user experience, website experimentation and optimization, project management, and IT.
• Assist in dataset creation by developing measurement plans and technical requirement documents for tagging; data extraction and quality control processes.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders; prepare for weekly team agile meetings and leadership prioritization discussions.
• Own the creation and reporting of monthly KPIs and dashboards; perform analysis and build processes for best practices in marketing performance.
• Be a subject matter expert for analytic tools owned by the analytics team and maximize their benefits and effectiveness.
• Identify opportunities for operational excellence within the team such as process optimization, role clarity, agile implementation, QA enhancements, speed to market, and self-service enablement.

Skills

Digital analytics

KPIs & reporting

Stakeholder management

Executive storytelling

Analytics enablement

Agile collaboration

Tools

Adobe Analytics

Adobe Customer Journey Analytics

SQL

Python

Pyspark

PowerPoint

Job description

C5i is seeking a data analytics professional to lead a team of analysts within the Enterprise Data, Analytics, & Insights group. The role focuses on driving tangible business results through analysis of digital marketing initiatives and collaboration with senior marketing leaders on strategic initiatives.

You will oversee KPI reporting, dashboards, and self-service analytics enablement, partnering with multiple product teams and stakeholders to translate data into actionable recommendations.