Head of Marketing Analytics & Insights

Finatal; Atlanta (GA); On-site; USD 140,000 - 180,000; Full time

Job summary

Finatal is seeking a Director of Marketing Analytics to lead the development of a comprehensive marketing measurement ecosystem. You will own reporting strategy, data governance, tagging standards, attribution frameworks, and performance analytics across all channels.

You will partner with Marketing, Digital, CRM, Product, IT, Finance, and agencies to maximize marketing ROI and drive data-driven decisions. Onsite 3–4 days weekly in Atlanta is expected.

Qualifications

• 8–12+ years of marketing analytics, digital analytics, BI, or marketing measurement experience.
• Experience leading analytics teams and managing cross-functional initiatives.
• Strong understanding of digital marketing channels and attribution methodologies.
• Experience building executive dashboards and reporting frameworks.
• Ability to onsite in Atlanta (Alpharetta) 3–4 days per week.

Responsibilities

• Develop and own the marketing measurement ecosystem and reporting strategy.
• Lead data governance, tagging standards, data mapping, and attribution frameworks.
• Design, build, and maintain executive dashboards and KPI scorecards.
• Standardize and automate reporting across weekly, monthly, quarterly, and ad hoc cadences.
• Partner with BI, IT, and agency teams to ensure accurate tracking and scalable architecture.
• Measure ROAS, CAC, LTV, and marketing efficiency to drive business outcomes.

Skills

Marketing analytics

Digital analytics

BI leadership

Cross-functional collaboration

Executive storytelling

Education

Bachelor's degree in Marketing/Analytics/Economics/CS

Tools

GA4

Adobe Launch

Looker

Tableau

Power BI

SQL

BigQuery

Snowflake

Excel

Job description

Finatal is seeking a Director of Marketing Analytics to lead the development of a comprehensive marketing measurement ecosystem. You will own reporting strategy, data governance, tagging standards, attribution frameworks, and performance analytics across all channels.

You will partner with Marketing, Digital, CRM, Product, IT, Finance, and agencies to maximize marketing ROI and drive data-driven decisions. Onsite 3–4 days weekly in Atlanta is expected.