Global Marketing Strategy Lead: Remote or Irvine

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); Hybrid; USD 119,000 - 221,000; Full time

Job summary

Blizzard Entertainment, Inc. is seeking a Senior Manager of Marketing Strategy & Planning to partner with international teams. You will translate market, player, competitive, cultural, and performance data into decision-ready insights guiding global growth, investments, and go-to-market decisions.

The role anticipates a hybrid work arrangement with on-site Irvine, CA or remote options. You will build rigorous models, business cases, and executive-ready materials to support decision-making in

Qualifications

• 10+ years of experience in strategy, analytics, marketing planning, business operations, finance, consulting, or related roles with 2+ years of management.
• Experience translating complex data and ambiguous business questions into structured recommendations for senior stakeholders.
• Proven ability to collaborate across Marketing, Finance, Analytics, Business Development, Product, and regional teams.

Responsibilities

• Partner with International Marketing, Strategy, Finance, Analytics, Business Development, Product Marketing, and regional teams to evaluate growth priorities, investment options, partnerships, and market opportunities.
• Frame ambiguous business questions, define analytical approaches, and synthesize findings into clear recommendations for leadership.
• Develop executive-ready narratives and materials that communicate trade-offs, assumptions, risks, and recommended actions.
• Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends to identify international growth opportunities.
• Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis to inform prioritization and resource allocation.
• Build financial models, forecasts, and investment cases in partnership with the Director of International Growth, Finance, and relevant cross-functional stakeholders.
• Translate financial and strategic analysis into actionable implications for marketing planning and investment decisions.
• Create standardized frameworks for market prioritization, trade-offs, resource allocation, and investment decision-making.
• Design global planning and reactive marketing frameworks that help teams act on real-time signals while balancing global consistency with local flexibility.
• Build operating models that clarify what to scale, iterate, or stop across international markets.

Skills

Executive communication

Data visualization

Financial modeling

Forecasting

Quantitative analysis

Business case

Education

Bachelor's degree in Business, Economics, Marketing, Finance

Tools

Excel

BI tools

Job description

Blizzard Entertainment, Inc. is seeking a Senior Manager of Marketing Strategy & Planning to partner with international teams. You will translate market, player, competitive, cultural, and performance data into decision-ready insights guiding global growth, investments, and go-to-market decisions.

The role anticipates a hybrid work arrangement with on-site Irvine, CA or remote options. You will build rigorous models, business cases, and executive-ready materials to support decision-making in