Director of Marketing Analytics & Insights

Banner Health Corporate; Arizona; On-site; USD 150,000 - 190,000; Full time

Job summary

Banner Health Corporate in Phoenix, AZ is seeking a Director of Marketing Analytics to lead the enterprise marketing analytics function across brand, growth, digital and communications. You will build measurement frameworks, translate data into actionable insights, and serve as a strategic partner to marketing leadership.

You will architect the analytics program, manage a team, ensure HIPAA-compliant data practices, and deliver executive dashboards that drive smarter investments and stronger

Qualifications

• Bachelor’s degree in Marketing, Analytics, Statistics, Data Science, Business, or related field; Master’s degree preferred.
• 7+ years of progressive experience in marketing analytics, consumer insights, or data science — with at least 3 years in a leadership role.
• Demonstrated experience building an analytics function, team, or program from early-stage maturity.
• Proficiency with web analytics platforms (GA4, Adobe Analytics) and tag management systems.
• Strong working knowledge of CRM platforms and marketing automation systems.

Responsibilities

• Lead enterprise marketing analytics across brand, growth, digital, and communications.
• Architect measurement infrastructure, team, and data-driven decision-making culture.
• Build and govern analytics governance, dashboards, and real-time reporting.
• Provide budget, strategy, and channel mix insights to Marketing leadership.
• Ensure HIPAA-compliant data practices and cross-functional collaboration.

Skills

Marketing analytics

Data storytelling

Leadership

Data visualization

Education

Bachelor's in Marketing/Analytics

Master's preferred

Tools

Tableau

Power BI

Looker

GA4/Adobe Analytics

Job description

Banner Health Corporate in Phoenix, AZ is seeking a Director of Marketing Analytics to lead the enterprise marketing analytics function across brand, growth, digital and communications. You will build measurement frameworks, translate data into actionable insights, and serve as a strategic partner to marketing leadership.

You will architect the analytics program, manage a team, ensure HIPAA-compliant data practices, and deliver executive dashboards that drive smarter investments and stronger