Director of Healthcare Analytics & Insights

Initiative; New York (NY); Sur place; USD 120 000 - 140 000; Plein temps

Résumé du poste

Omnicom in New York is seeking a senior healthcare analytics leader to guide HCP and DTC marketing measurement. You will own KPI development, cross-functional collaboration, and actionable insights that drive business outcomes across campaigns and audiences.

The role requires deep knowledge of healthcare data, Tableau/SQL, and the ability to translate complex analyses into strategic recommendations for client leadership. Office-based in NYC with in-office collaboration.

Qualifications

• Bachelor's degree in Statistics, Economics, Engineering, CS, Math, Business, Marketing, or related quantitative discipline.

Responsabilités

• Develop a deep understanding of the client’s commercial strategy, therapeutic areas, competitive landscape, and business objectives across HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Translate analytics outputs into clear, actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including: Qualified HCP reach, Audience quality, Patient engagement, NBRx/TRx performance, Brand adoption, Omnichannel engagement.

Connaissances

Healthcare Analytics

HCP & DTC Marketing

KPI Development

Campaign Measurement

Communication

Formation

Bachelor's degree (quantitative field)

Outils

Tableau

SQL

Excel

Snowflake

Description du poste

Omnicom in New York is seeking a senior healthcare analytics leader to guide HCP and DTC marketing measurement. You will own KPI development, cross-functional collaboration, and actionable insights that drive business outcomes across campaigns and audiences.

The role requires deep knowledge of healthcare data, Tableau/SQL, and the ability to translate complex analyses into strategic recommendations for client leadership. Office-based in NYC with in-office collaboration.