Marketing Operations Architect & System Leader

GEICO; Bethesda (MD); Hybrid; USD 147,000 - 230,000; Full time

Job summary

GEICO, a leading U.S. auto insurer, seeks a Director of Marketing Operations to architect the marketing operating system that turns strategy into measurable results at scale.

You will lead and codify the processes, governance, and tooling that enable fast, high-quality delivery across marketing programs. In this hybrid role, you will partner with Finance, Legal, Compliance, and Risk, shaping scalable processes, automation, and change management to support rapid growth.

Qualifications

• 10+ years in marketing operations, transformation, or platform strategy roles.
• Proven ability to design and govern marketing processes at scale.
• Strong communication and influence without direct authority.
• Experience partnering with Finance, Legal, Compliance, and Risk.

Responsibilities

• Architect GEICO's marketing operating system and ensure it translates strategy into measurable delivery.
• Embed operating rigor across workflows, controls, and reporting.
• Lead staffing models and cross-functional collaboration to optimize talent across workstreams.
• Drive automation and AI-enabled improvements to reduce manual effort and errors.
• Establish governance, policy, and risk controls to support scalable marketing investments.

Skills

Marketing operations

Transformation

Platform strategy

Cross-functional leadership

Data-driven decision making

Tools

MarTech stack

Automation

Job description

GEICO, a leading U.S. auto insurer, seeks a Director of Marketing Operations to architect the marketing operating system that turns strategy into measurable results at scale.

You will lead and codify the processes, governance, and tooling that enable fast, high-quality delivery across marketing programs. In this hybrid role, you will partner with Finance, Legal, Compliance, and Risk, shaping scalable processes, automation, and change management to support rapid growth.