Director of Growth Analytics & Performance

Fanatics Inc.; Los Angeles, Northern (CA, KY); Hybrid; USD 174,000 - 215,000; Full time

Job summary

Fanatics Collect is seeking a Director of Performance to lead marketing analytics, measurement strategies, and data-driven growth across our performance stack. You will partner with Marketing, Product, Engineering, and Media to drive efficient user acquisition, engagement, and retention through advanced modeling and experimentation.

This role requires 8+ years in marketing analytics, strong SQL/Python, and experience with Looker/Tableau/Power BI, plus a track record turning insights into

Qualifications

• 8+ years in marketing or performance analytics.
• Deep expertise in attribution, UA optimization, and paid media.
• Proficient in SQL and Python/R with large datasets.
• Experience with Looker/Tableau/Power BI.
• History of designing experiments and turning results into actions.
• Familiarity with ETL and collaborating with data engineering.
• Excellent communication with non-technical stakeholders.
• Bonus: MMM, LTV modeling, Airflow/dbt.

Responsibilities

• Architect performance measurement systems.
• Lead dashboards to monitor CPI, ROAS, LTV, retention, and KPIs.
• Analyze marketing performance across paid media, CRM, social, and growth channels.
• Drive test-and-learn initiatives, including A/B tests and MMM.
• Define attribution models for privacy-focused environments.
• Integrate data from ad platforms, MMPs, telemetry, and product systems.
• Collaborate with engineering and data teams for scalable data infra.
• Communicate analyses to executives through storytelling.
• Mentor analysts and BI contributors.
• Stay current on measurement trends and privacy regulations.

Skills

Marketing analytics

Attribution & UA optimization

SQL & scripting

Data visualization tools

Experiment design

ETL collaboration

Communication & storytelling

MMM / LTV modeling (bonus)

Tools

Looker

Tableau

Power BI

Job description

Fanatics Collect is seeking a Director of Performance to lead marketing analytics, measurement strategies, and data-driven growth across our performance stack. You will partner with Marketing, Product, Engineering, and Media to drive efficient user acquisition, engagement, and retention through advanced modeling and experimentation.

This role requires 8+ years in marketing analytics, strong SQL/Python, and experience with Looker/Tableau/Power BI, plus a track record turning insights into