Marketing Analytics Data Scientist: CLV & Valuation

Fairygodboss; Tysons (VA); On-site; USD 95,000 - 173,000; Full time

Benefits offered by this job

Medical/Dental/Vision benefits

401(k) with matching

Paid holidays and time off

Job summary

PNC is seeking a Data Scientist in Marketing Valuations to develop and apply valuation analytics and models to inform marketing decisions. The role focuses on analyzing customer, offer, and channel economics to guide prioritization, optimization, and investments across marketing initiatives.

The ideal candidate has strong statistical modeling skills, experience in data science and marketing analytics, and proficiency in Python and SQL.

Qualifications

• Bachelor's degree in a quantitative field; advanced degree preferred.
• Experience in data science, advanced analytics, quantitative modeling, marketing analytics, or related field.
• Familiarity with marketing valuation concepts, including customer lifetime value, offer economics, marketing measurement, or related methodologies.
• Proficiency in Python and SQL; exposure to cloud platforms and big data technologies such as Spark or Hadoop is a plus.
• Strong communication skills with the ability to explain analytical results to technical and non-technical stakeholders.

Responsibilities

• Valuation Modeling & Forecasting: Develop and maintain valuation and forecasting models (NPV, CLV, Offer Economics) to support marketing budget decisions.
• Apply statistical and analytical techniques to measure performance and evaluate trade-offs.
• Business Analysis & Insights: Analyze customer and marketing data to identify trends and provide actionable recommendations.
• Analytical Execution: Manage data preparation, exploration, model development, validation, and monitoring.
• Cross-functional Collaboration: Work with marketing, finance, and data teams to implement valuation-based recommendations.

Skills

Analytical Thinking

Competitive Advantages

Data Analytics

Data Mining

Data Science

Machine Learning (ML)

Education

Masters

Tools

Python

SQL

Job description

PNC is seeking a Data Scientist in Marketing Valuations to develop and apply valuation analytics and models to inform marketing decisions. The role focuses on analyzing customer, offer, and channel economics to guide prioritization, optimization, and investments across marketing initiatives.

The ideal candidate has strong statistical modeling skills, experience in data science and marketing analytics, and proficiency in Python and SQL.