Senior Marketing Analytics Data Scientist

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Marketing Analytics Data Scientist to evaluate customer acquisition quality for deposit marketing initiatives and inform strategy through rigorous experimentation.

You will develop, maintain, and enhance customer lifetime value and discounting frameworks, translating results into actionable guidance for leadership. You will collaborate with marketing analytics, strategy, and finance teams to optimize marketing investments, support budgeting and forecasting, and

Qualifications

• Bachelor’s and Master’s degree in a quantitative discipline.
• 3+ years applying statistical methods to real-world business problems.
• 3+ years of experience using SQL for data analysis.
• 3+ years of experience using R for analytics and modeling.
• Experience supporting finance workstreams, including budgeting, forecasting, and ROI or cost-benefit evaluations.
• Hands-on experience with A/B testing and incrementality testing, including experimental design and significance evaluation.

Responsibilities

• Develop and maintain customer lifetime value and discounted cash flow calculation frameworks to evaluate customer acquisition segment performance
• Analyze deposit marketing initiatives to deliver campaign insights, recommendations, and strategic guidance
• Design, execute, and evaluate experiments (including A/B and incrementality testing) to quantify impact and inform decisions
• Support return-on-investment analyses and marketing investment portfolio optimization
• Partner with finance on budgeting, forecasting, and cost-benefit evaluations tied to marketing investments
• Collaborate cross-functionally with marketing analytics, test design, strategy, and finance partners to deliver outcomes in an inclusive, high-performing environment
• Interpret and present findings to senior leaders with clear storytelling, implications, and recommended actions
• Improve analytical workflows, documentation, and repeatable measurement approaches to enable scalable decision-making

Skills

SQL

R

Python

A/B testing

Incrementality

Data visualization

Communication

Forecasting

Finance collaboration

Tableau

Education

Bachelor’s and Master’s degree

Tools

Tableau

Excel

BigQuery

Job description

JPMorgan Chase & Co. is seeking a Marketing Analytics Data Scientist to evaluate customer acquisition quality for deposit marketing initiatives and inform strategy through rigorous experimentation.

You will develop, maintain, and enhance customer lifetime value and discounting frameworks, translating results into actionable guidance for leadership. You will collaborate with marketing analytics, strategy, and finance teams to optimize marketing investments, support budgeting and forecasting, and