Marketing Data Scientist: Valuation Analytics & Growth

Jobtailor; Pennsylvania; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a data scientist with a strong foundation in valuation analytics and marketing analytics to inform strategic decisions in Pennsylvania-based roles.

The role focuses on developing models (NPV, CLV, offer economics), analyzing customer and channel economics, and delivering actionable insights to management through storytelling and visualization. 3+ years of experience and proficiency in Python and SQL are required.

Qualifications

• Bachelor's degree in quantitative field or equivalent combination of education and experience.
• 3+ years of relevant/direct industry experience typically required at this level.
• Proficiency in Python and SQL.
• Experience in marketing analytics and valuation concepts.
• Ability to communicate analytical results to stakeholders.

Responsibilities

• Develop, enhance, and apply valuation analytics and statistical models to inform marketing decisions.
• Analyze customer, offer, and channel economics to guide prioritization, optimization, and investment decisions.
• Develop and maintain NPV, CLV, and Offer Economics valuation and forecasting models.
• Apply statistical and analytical techniques to measure performance, estimate incremental impact, and evaluate business trade-offs.
• Analyze customer and marketing data to identify trends, evaluate opportunities, and provide actionable recommendations.
• Support data preparation, exploratory analysis, model development, validation, and performance monitoring.
• Partner with marketing, finance, data, architecture, engineering, analytics, and visualization teams.
• Present business insights to management using visualization technologies and data storytelling.
• Develop algorithms using mathematical, statistical, and machine-learning techniques to predict business outcomes and recommend actions.
• Run analytical experiments to identify product and process optimization opportunities.

Skills

Python Proficiency

SQL Proficiency

Valuation Analytics

Statistical Modeling

Marketing Analytics

Data Analysis

Machine Learning

Quantitative Modeling

Forecasting Models

Data Preparation

Performance Monitoring

Exploratory Analysis

Analytical Experimentation

Strong Communication Skills

Attention to Detail

Education

Bachelor's degree in a quantitative field

Alternative education/experience accepted

Tools

Visualization Technologies

Job description

Jobtailor is seeking a data scientist with a strong foundation in valuation analytics and marketing analytics to inform strategic decisions in Pennsylvania-based roles.

The role focuses on developing models (NPV, CLV, offer economics), analyzing customer and channel economics, and delivering actionable insights to management through storytelling and visualization. 3+ years of experience and proficiency in Python and SQL are required.