Marketing Analytics & Campaign Lead

ARGO; Richardson (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

ARGO in Richardson, TX is seeking a Marketing Analyst to expand customer acquisition and engagement for the Connects product suite in Financial Services. You will optimize usage across the customer journey from lead through conversion, using analytics and clear data visualizations.

The role covers marketing planning, client engagement, research, automation, and performance reporting. Travel up to 15% and collaboration with cross-functional teams is required.

Qualifications

• 5+ years of marketing experience with 3+ years in digital marketing and campaigns.
• Experience in Banking/financial services preferred.
• Bachelor’s degree in Marketing or related field.
• Able to travel up to 15%.

Responsibilities

• Define and execute marketing plans across channels.
• Engage clients and demonstrate value propositions.
• Conduct marketing research and competitive benchmarking.
• Oversee marketing automation strategy and campaigns across channels.
• Measure ROI and report on marketing KPIs (leads, conversions, traffic).
• Communicate insights and recommendations to clients and internal teams.

Skills

Marketing campaign execution

Customer journey mapping

Data visualization tools

CRM (Salesforce)

Analytical thinking

Education

Bachelor’s Degree in Marketing or related field

Tools

Salesforce

Job description

ARGO in Richardson, TX is seeking a Marketing Analyst to expand customer acquisition and engagement for the Connects product suite in Financial Services. You will optimize usage across the customer journey from lead through conversion, using analytics and clear data visualizations.

The role covers marketing planning, client engagement, research, automation, and performance reporting. Travel up to 15% and collaboration with cross-functional teams is required.