Growth-Focused Marketing Analytics Specialist

Groundworks, LLC

Irving (TX)

On-site

USD 65,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Competitive pay

Employee ownership opportunities

Industry-leading training programs

Leadership development tracks

Comprehensive benefits package

Job summary

Groundworks, LLC in Irving, TX seeks a Marketing Analyst to collect, analyze, and interpret marketing data to inform strategic decisions and optimize campaigns. You will deliver actionable insights on customer behavior, lead generation, and ROAS across brands and markets.

Collaborating with Marketing, Product, and Sales teams, you’ll help build data-driven growth, develop reporting, and support analytics initiatives with accurate, timely analyses.

Qualifications

Bachelor’s degree in Marketing, Analytics, Statistics, or related field.
3+ years in marketing analytics or business intelligence.
Strong analytical and quantitative skills with data-driven decision making.
Experience with Excel and BI tools.

Responsibilities

Monitor Paid Social and Display campaigns to optimize ROAS.
Analyze user behavior, cohorts, and funnels to drive insights for teams.
Develop data layer and pixel implementation for developers.
Collaborate with internal data teams on reporting and dashboards.
Communicate insights clearly to stakeholders.

Skills

Analytical skills

Data interpretation

Communication

Collaboration

Education

Bachelor’s degree in Marketing/Analytics/Statistics/related field

Tools

Excel

Power BI

Tableau

Google Data Studio

HubSpot

Salesforce

Google Analytics

Job description

Collaborating with Marketing, Product, and Sales teams, you’ll help build data-driven growth, develop reporting, and support analytics initiatives with accurate, timely analyses.

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