Growth Marketing Analyst - Customer Journey & Analytics

Argo Data Resource Corporation; Richardson (TX); On-site; USD 60,000 - 95,000; Full time

Job summary

Argo Data Resource Corporation is seeking a Marketing Analyst to enhance customer acquisition and engagement for the Connects product suite in the Financial Services sector. You will optimize client usage, support solution delivery readiness, and translate insights into accessible data visuals for client success.

The role covers planning, client engagement, research, automation, and performance reporting, requiring expertise in customer journeys, surveys, CRM systems (Salesforce), and

Qualifications

• 5+ years of marketing experience with digital marketing and campaign execution
• Banking/financial services exposure preferred
• Direct-to-consumer marketing experience with acquisition, retention, and relationship management
• Knowledge of consumer buying psychology
• Travel up to 15% of the time

Responsibilities

• Develop and implement marketing plans for Connects, focusing on awareness and consideration to drive early engagement
• Create campaign templates and best practices to enable rapid client implementation
• Design campaigns across customer journey stages, from nurturing to onboarding and retention
• Analyze data from campaigns, provide actionable insights, and optimize campaign performance
• Prepare ROI, KPI, and performance reports with clear visuals for clients and stakeholders

Skills

Customer journey mapping

NPS / Voice of Customer

Data analysis

CRM programs (Salesforce)

Communication skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Salesforce

Email marketing platforms

Job description

Argo Data Resource Corporation is seeking a Marketing Analyst to enhance customer acquisition and engagement for the Connects product suite in the Financial Services sector. You will optimize client usage, support solution delivery readiness, and translate insights into accessible data visuals for client success.

The role covers planning, client engagement, research, automation, and performance reporting, requiring expertise in customer journeys, surveys, CRM systems (Salesforce), and