Senior Marketing Operations Analyst

Appian Corporation; McLean (VA); On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) match

Medical/dental/vision insurance

Parental leave

Job summary

Appian is seeking a Senior Marketing Analytics/BI lead to transform data into strategic insights powering AI‑Powered Process Automation growth.

Based in McLean, VA with in‑person work, you will own executive dashboards, attribution models, and collaborate with IT, RevOps, and finance to ensure data integrity and measurable impact across marketing initiatives.

The role offers a competitive salary, comprehensive benefits, and opportunities to shape Appian's enterprise marketing analytics globally.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field.
• 5+ years of experience in marketing analytics, BI, or data analysis within B2B technology or SaaS environments.
• Advanced expertise in BI tools (Tableau, Power BI, Looker) with a track record of executive-facing reports.
• Strong proficiency with SQL and data extraction to query relational databases and large datasets.
• Deep familiarity with Marketo and Salesforce CRM environments.
• Proven ability to translate complex datasets into executive-ready presentations and strategic recommendations.

Responsibilities

• Architect and maintain single source of truth dashboards for marketing leadership to monitor performance, forecast pipeline, and allocate budget.
• Translate complex multi-touch attribution datasets into executive-ready narratives for strategic decisions and QBRs.
• Execute advanced SQL queries to extract, transform, and synthesize data from Salesforce, Marketo, and other platforms.
• Lead the triage and delivery of ad hoc analytics requests with urgency and rigor for timely, accurate insights.
• Drive enablement by training marketing teams on dashboard usage, data interpretation, and self-service analytics.
• Collaborate with IT, RevOps, and finance to ensure data integrity, governance, and alignment across enterprise reporting systems.

Skills

Tableau

Power BI

Looker

SQL

Marketing analytics

Education

Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or related field

Tools

Salesforce

Marketo

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

McLean, Virginia, USA | Work Model: In Person - Headquartered at Appian's McLean campus

Serve as the primary engine for business intelligence within Appian's global marketing operations organization, transforming complex data into strategic insights that fuel AI-Powered Process Automation growth.

ABOUT THE TEAM

The Marketing Operations team owns the critical infrastructure that powers Appian's marketing engine: tools and technology, lead routing and scoring, analytics and attribution, and budget stewardship. This team operates with autonomy and cross-functional influence, partnering with demand generation, field marketing, product marketing, and executive leadership to ensure every marketing investment is measurable, optimized, and aligned to revenue outcomes. Your work will directly shape how Appian scales its presence in the enterprise automation market.

THE OPPORTUNITY

Appian is accelerating its leadership in AI-Powered Process Automation, and marketing's ability to demonstrate ROI and optimize campaigns in real-time is mission-critical. This role exists because our growth demands sophisticated attribution models, executive-grade dashboards, and a trusted analytics partner who can cut through noise and deliver clarity. You will have the rare opportunity to build the data foundation for a high-growth B2B technology company while working alongside world-class marketers and technologists who value precision and impact.

WHAT YOU'LL DO

• Architect and maintain single source of truth dashboards in our BI tool that enable marketing leadership to monitor performance, forecast pipeline, and allocate budget with confidence
• Translate complex multi-touch attribution datasets into compelling executive-ready narratives that inform strategic decision-making and quarterly business reviews
• Execute advanced SQL queries to extract, transform, and synthesize data from Salesforce CRM, Marketo, and other marketing technology platforms into actionable insights
• Lead the triage and delivery of ad hoc analytics requests, balancing urgency with rigor to ensure stakeholders receive timely, accurate, and contextually relevant analysis
• Drive organizational enablement by training marketing team members on dashboard usage, data interpretation, and self-service analytics capabilities
• Collaborate with IT, RevOps, and finance teams to ensure data integrity, governance, and alignment across enterprise reporting systems

REQUIRED QUALIFICATIONS

• Bachelors degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments
• Advanced expertise in business intelligence and dashboarding tools such as Tableau, Power BI, or Looker with a proven track record of building executive-facing reports
• Strong proficiency with SQL and data extraction methodologies to query relational databases and manipulate large datasets
• Deep familiarity with B2B marketing platforms and CRM environments, including hands-on experience with Marketo and Salesforce
• Proven ability to translate complex datasets into compelling, executive-ready presentations and strategic recommendations that drive business outcomes
• Detail-oriented, inquisitive, and collaborative attitude with demonstrated experience navigating multinational B2B technology organizations

• Bachelors degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field
• 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments
• Advanced expertise in business intelligence and dashboarding tools such as Tableau, Power BI, or Looker with a proven track record of building executive-facing reports
• Strong proficiency with SQL and data extraction methodologies to query relational databases and manipulate large datasets
• Deep familiarity with B2B marketing platforms and CRM environments, including hands-on experience with Marketo and Salesforce
• Proven ability to translate complex datasets into compelling, executive-ready presentations and strategic recommendations that drive business outcomes
• Detail-oriented, inquisitive, and collaborative attitude with demonstrated experience navigating multinational B2B technology organizations

PREFERRED QUALIFICATIONS

• Experience with long, complex B2B sales cycles and the multi-touch attribution models that accompany enterprise buying journeys
• Proficiency with web analytics platforms such as Google Analytics 4 or Adobe Analytics
• Hands-on experience with third-party marketing analytics and attribution tools such as HockeyStack, Marketo Measure, DreamData, or similar platforms
• We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.

The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Base Salary Range

$75,000 - $175,000 USD

Tools and Resources

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides AI automation for the most important business processes at the world’s largest organizations. Our platform is known for its unique power, reliability, and scale. We’ve been automating processes for more than 25 years and understand enterprise operations like no one else.For more information, visit appian.com .

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] . Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Appian Corporation ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.