Marketing Analyst, Madison WI

Wis-Pak; Madison (WI); On-site; USD 55,000 - 85,000; Full time

Job summary

Wis-Pak Inc. is seeking a Marketing Analyst to analyze brand performance, equity, and consumer perception across Wis-Pak Brands and WP Beverages. You will own key insight platforms and distill data into actionable brand strategies for marketing initiatives.

You will collaborate with marketing, product development, and sales to enhance budgeting, planograms, and sales decks while supporting Meijer and other accounts with routine and ad hoc reporting.

Qualifications

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field.
• Strong leadership across departments and clear communication.
• Excellent analytical and problem-solving abilities.
• Independent worker who thrives in team settings.
• Attention to detail and rigorous follow-through.
• Familiarity with brand equity measurement frameworks is a plus.

Responsibilities

• Analyze and report on brand performance, equity, and perception.
• Own consumer insight platforms (Scintilla, Stratum, Symphony, One Pulse) and interpret data.
• Provide routine sales reporting for Meijer, regional and national accounts.
• Create monthly promo summaries and planograms for WP Beverages.
• Collaborate with marketing, product development, and sales to translate insights into strategy.
• Improve budgeting, develop sales decks, and manage data retention.
• Additional duties as assigned.

Skills

Leadership

Communication

Analytical thinking

Collaboration

Attention to detail

Problem-solving

Education

Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field

Job description

Join the Team That Fuels Your Favorite Beverages

Would you like to work with some of the fastest growing beverage brands in the industry? The Wis-Pak Brands consist of on-trend, better for you, beverages like BUBBL'R Antioxidant Sparkling Water, Klarbrunn Sparkling, and Vita Ice!

Why You'll Love Working Here

We believe in taking care of our people. Here's what you can expect:

• Generous Paid Time Off
• Flexible Spending Accounts
• Critical Illness & Accident Coverage
• Life Insurance
• Short & Long-Term Disability
• 401(K) with Profit Sharing
• Tuition Reimbursement
• Paid Holidays

About the Role

Reporting to the Brand Development Manager, the Marketing Analyst is responsible for analyzing and measuring brand performance, equity, and perception in the market. This role owns consumer insight platforms, including Scintilla, Stratum, Symphony, and One Pulse/survey platforms, and collects and interprets data on market trends, consumer behavior, and the competitive landscape to inform brand positioning, strategy, and marketing initiatives.

• The Marketing Analyst analyzes and reports on marketing programming for Wis-Pak Brands and WP Beverages, including e-commerce, social spend, marketing programs such as Nurse of the Year, celebrity partnerships, NIL, and account-specific programs
• The role provides routine sales reporting and fulfills ad hoc report requests for Meijer, regional, and smaller national accounts
• The Marketing Analyst also owns and maintains the monthly promo summary document and creates planograms (POGs) for WP Beverages
• The Marketing Analyst will collaborate with marketing, product development, and sales teams to integrate brand insights into business strategies
• The Marketing Analyst is also responsible for enhancing the marketing budgeting process, sales-deck development, as well as data retention and analysis.
• Additional duties as assigned

Every member of the Wis-Pak Brand & WP Beverages Team is a salesperson for our brands and the company. Therefore, the Marketing Analyst must be focused on profitable growth through the sale and efficient distribution of our refreshing beverages, superior customer service and innovative customer focused marketing programs. The Marketing Analyst must also be focused on the development of the Wis-Pak Brands and WP Beverages portfolio assuring the long-term success of the Shareholders by developing nationally recognized and distributed beverage brands which enhance existing product portfolios.

DISCLAIMER: The information listed above is not intended to be an all-inclusive job description. A full list of duties and responsibilities for this position is available upon request.

What We're Looking For

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field.
• Strong leadership skills with the ability to work across departments
• Excellent communication skills, both written and verbal.
• Well-developed analytical and problem-solving skills are needed as demonstrated by previous work experience. The position requires an individual who will “dig” into issues and follow through until resolution.
• Ability to work independently and in team environments.
• Strong attention to detail with excellent follow through.
• Familiarity with brand equity measurement frameworks and methodologies is a plus.

Our Commitment to You

Wis-Pak/WP Beverage is proud to be an equal opportunity employer. We comply with EEOC regulations and use E-Verify to ensure employment eligibility.

Ready to make a difference? Join us and be part of a team that's refreshing the world--one bottle at a time.