Brand Growth Marketing Analyst

Wis-Pak Inc.; Madison (WI); On-site; USD 55,000 - 85,000; Full time

Job summary

Wis-Pak Inc. is seeking a Marketing Analyst to analyze brand performance, equity, and consumer perception across Wis-Pak Brands and WP Beverages. You will own key insight platforms and distill data into actionable brand strategies for marketing initiatives.

You will collaborate with marketing, product development, and sales to enhance budgeting, planograms, and sales decks while supporting Meijer and other accounts with routine and ad hoc reporting.

Qualifications

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field.
• Strong leadership across departments and clear communication.
• Excellent analytical and problem-solving abilities.
• Independent worker who thrives in team settings.
• Attention to detail and rigorous follow-through.
• Familiarity with brand equity measurement frameworks is a plus.

Responsibilities

• Analyze and report on brand performance, equity, and perception.
• Own consumer insight platforms (Scintilla, Stratum, Symphony, One Pulse) and interpret data.
• Provide routine sales reporting for Meijer, regional and national accounts.
• Create monthly promo summaries and planograms for WP Beverages.
• Collaborate with marketing, product development, and sales to translate insights into strategy.
• Improve budgeting, develop sales decks, and manage data retention.
• Additional duties as assigned.

Skills

Leadership

Communication

Analytical thinking

Collaboration

Attention to detail

Problem-solving

Education

Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field

Job description

Wis-Pak Inc. is seeking a Marketing Analyst to analyze brand performance, equity, and consumer perception across Wis-Pak Brands and WP Beverages. You will own key insight platforms and distill data into actionable brand strategies for marketing initiatives.

You will collaborate with marketing, product development, and sales to enhance budgeting, planograms, and sales decks while supporting Meijer and other accounts with routine and ad hoc reporting.