Senior Marketing Manager-Car Care

AAA Club Alliance; Wilmington (DE); Hybride; USD 80 000 - 119 000; Plein temps

Avantages offerts par ce poste

Hybrid schedule

Health benefits

401(k) plan with company match up to 7

Paid time off

Paid holidays

Tuition reimbursement

Volunteer time off

AAA Membership

Wellness program

Life Insurance

Résumé du poste

AAA Club Alliance seeks a Senior Marketing Manager - Car Care to lead the development and optimization of Car Care marketing strategy across locations and markets.

You will partner with Car Care leadership, translate business priorities into integrated programs, and direct multi‑channel campaigns to drive appointments, visits, and member engagement.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field.
• 7+ years of progressive marketing experience in integrated strategy and performance optimization.
• 5+ years in digital/direct marketing and multi‑channel campaign execution.
• Experience partnering with senior leaders and cross‑functional teams.

Responsabilités

• Lead the annual and multi-year Car Care marketing strategy aligning growth goals, services, segments, market needs, capacity, and investment.
• Serve as Marketing's strategic liaison to Car Care leadership and operations with clear growth priorities.
• Translate plans into an integrated marketing roadmap and campaign calendar for seasonal needs and lifecycle opportunities.
• Develop acquisition, retention, reactivation, and loyalty strategies across vehicle ownership and service journeys.
• Direct full‑funnel campaigns across paid search, local search, paid social, display, email, and more.
• Lead, write, and approve campaign briefs with clear audience strategies, offers, and success metrics.
• Guide messaging that communicates AAA's automotive expertise, member value, and service quality while ensuring compliance.

Connaissances

Marketing strategy

Campaign planning

Budget management

Digital marketing

CRM / lifecycle marketing

Cross-functional leadership

Formation

Bachelor's degree in Marketing or related field

Description du poste

AAA Club Alliance is hiring for a Senior Marketing Manager - Car Care to join our team! This role leads the development, alignment, and ongoing optimization of marketing strategy for the Car Care business line. This role serves as Marketing's primary strategic partner and subject matter expert for Car Care, translating business priorities, customer and vehicle insights, market conditions, service capacity, and performance results into integrated acquisition, retention, and loyalty strategies. The position directs cross‑functional marketing teams, agencies, and vendors; leads campaign planning and creative briefing; and evaluates performance to improve appointments, customer visits, member engagement, sales, revenue, and marketing efficiency across Car Care locations and markets.

What We Offer You

• Competitive annual salary
• the starting base compensation for this position is: $80,005-$118,921* Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities

• Lead the annual and multi-year Car Care marketing strategy, aligning business growth goals, priority services, customer segments, market needs, location capacity, and marketing investment.
• Serve as Marketing's primary strategic liaison to Car Care leadership and operations. Provide marketing expertise, recommendations, and clear points of view on growth priorities, customer opportunities, market conditions, and performance trends.
• Translate Car Care business plans into an integrated marketing roadmap and campaign calendar that reflects seasonal maintenance needs, promotional priorities, customer lifecycle opportunities, local market conditions, and operational readiness.
• Develop acquisition, retention, reactivation, and loyalty strategies for members and non-members across the vehicle ownership and service journey. Use customer, vehicle, behavioral, geographic, and service-history insights to improve relevance and response.
• Direct full‑funnel campaigns across paid search, local search, paid social, display, email, direct mail, web and landing pages, content, in‑location materials, and other relevant channels. Ensure channel roles and calls to action support appointment generation and completed service.
• Lead, write, and approve campaign and creative briefs. Translate business objectives into clear audience strategies, offers, messaging, channel requirements, success measures, and executional guidance for internal teams, agencies, and vendors.
• Guide the development of customer‑facing messaging and materials that communicate AAA's trusted automotive expertise, member value, service quality, convenience, and relevant offers while maintaining brand and legal compliance.
• Partner with Car Care operations and field leadership to address market‑ and location‑level needs, including new‑location support, local growth opportunities, underperforming locations, service‑capacity considerations, and community marketing.
• Review marketing and business performance on an ongoing basis using appointments, leads, customer visits, sales, revenue, conversion, repeat behavior, engagement, acquisition cost, return on advertising spend, and other available indicators. Identify trends and direct optimizations to audiences, offers, creative, timing, channels, and investment.
• Develop, manage, and balance the Car Care marketing budget. Monitor forecasts and spend, evaluate investment tradeoffs, communicate risks and opportunities, and recommend changes based on business priorities and performance.
• Lead cross‑functional planning with Car Care, Digital, Analytics, CRM, Creative, Media, Membership, Public Affairs, Legal, Finance, field teams, agencies, vendors, and AAA National to ensure aligned and timely execution.
• Establish clear strategic direction and priorities for marketing centers of excellence, agencies, and vendors. Review deliverables, resolve issues, and ensure work meets expectations for quality, timing, budget, brand consistency, and business impact.
• Identify and lead test‑and‑learn opportunities across audiences, offers, channels, customer journeys, and local‑market approaches. Scale successful programs and discontinue or adjust activity that does not meet performance expectations.
• Evaluate opportunities to strengthen the relationship between Car Care and the broader AAA membership experience, including relevant cross‑business‑line communications, benefits, and retention initiatives.
• Prepare and present Car Care marketing strategies, campaign recommendations, budget updates, performance results, risks, and optimization plans to senior leaders and cross‑functional stakeholders.
• Provide strategic guidance, coaching, and day‑to‑day direction to assigned marketing team members or project teams, as applicable, and contribute to broader Corporate Marketing priorities.
• Perform other duties as assigned.

Minimum Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field; equivalent relevant experience may be considered in lieu of a degree.
• Seven or more years of progressive marketing experience, including responsibility for integrated strategy, campaign planning, budget management, and performance optimization.
• Five or more years of experience with digital marketing, direct marketing, broad-based media, CRM or lifecycle marketing, and multi‑channel campaign execution.
• Demonstrated experience partnering with senior business and operational leaders and directing work across cross‑functional teams, agencies, vendors, and field organizations.
• Experience developing creative briefs, customer segmentation strategies, promotional plans, and performance‑driven recommendations.
• Experience in automotive services, retail, multi‑location, franchise, or another appointment‑or service‑based business is preferred.
• Experience with local‑market marketing, paid search, location‑based digital marketing, and customer retention programs is preferred.

Knowledge, Skills, & Abilities

• Comprehensive knowledge of marketing strategy, integrated campaign planning, customer acquisition and retention, segmentation, brand management, media and channel strategy, and measurement principles.
• Strong understanding of how marketing demand, operational capacity, location performance, promotional offers, and the customer experience work together in a service‑based business.
• Ability to translate complex business needs and performance data into clear marketing priorities, briefs, recommendations, and optimization actions.
• Strong strategic judgment and the ability to balance enterprise consistency with local‑market and location‑level needs.
• Excellent written and verbal communication skills, including executive presentations, campaign briefs, strategic recommendations, and stakeholder communications.
• Strong analytical and financial acumen, with the ability to assess performance, evaluate investment tradeoffs, manage budgets, and identify opportunities to improve business results.
• Ability to lead through influence, build consensus, and provide clear direction to senior leaders, peers, field teams, agencies, vendors, and partners.
• Ability to manage multiple complex initiatives and deadlines in a fast‑paced environment with changing business and operational priorities.
• Strong relationship‑management, leadership, coaching, and problem‑solving skills.
• High degree of professionalism, accountability, collaboration, and integrity.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel, and Word. Experience with marketing workflow, analytics, CRM, digital marketing, local‑listings, or content‑management platforms is preferred.

Benefits for Full Time Associates

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE!

Check out our Benefits Page for more information.

Work Location and Remote Options

Work from home or remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in Washington DC and 13 states including Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Virginia, and West Virginia.

We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team. We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while growing their own career. So that leaves one question, are you ready to make a difference?

Are you being referred to one of our roles? If so, ask your connection at AAA Club Alliance about our Associate referral process!

Equal Opportunity Employer Statement

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to [e-mail].