Marketing Automation Specialist

AAA Washington; Bellevue (KY); Hybrid; USD 68,000 - 82,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) matching

Flexible work options

Travel discounts

Job summary

AAA Washington is seeking a Marketing Automation Specialist to execute, deploy, and optimize email and SMS campaigns, supporting lifecycle programs and scalable automation. You will work to improve personalization, testing, and analytics to boost engagement and retention.

Ideal candidates bring 3+ years in email marketing or marketing operations, with hands-on experience in Salesforce Marketing Cloud, Knak, Litmus, and related tools.

Qualifications

• 3+ years of experience in email marketing or marketing automation.
• Experience managing email campaigns from build to deployment and optimization.

Responsibilities

• Execute, deploy, and optimize email and SMS campaigns across channels.
• Manage campaign queue and communicate timelines with stakeholders.
• Apply personalization and dynamic content to deliver relevant messaging.
• Track performance with codes and analytics to measure effectiveness.
• Conduct A/B and multivariate tests to improve engagement and retention.
• Provide insights and recommendations to improve outcomes.

Skills

Email marketing

Marketing automation

Data analysis

A/B testing

Audience segmentation

Project coordination

Tools

Salesforce Marketing Cloud

Knak

Litmus

Stensul

Salesforce CRM

Salesforce Data 360

Job description

What You'll Do

The Marketing Automation Specialist is responsible for the day-to-day execution, deployment, and optimization of email and SMS marketing campaigns. The role supports the delivery of customer lifecycle programs while identifying opportunities to improve automation capabilities, processes, and scalability within Marketing Operations.

Who We Are

At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. We provide our members with best-in-class roadside assistance, discounts and rewards, travel services and insurance. For over 120 years, we've served our members, not shareholders, so our growth supports innovation for the Club today and for the future. Seeking to reflect the communities we serve and create an inclusive culture, we encourage employees to bring their full self to work and support applicants from all backgrounds, abilities and walks of life to apply.

Why You'll Love Working At Aaa Washington

You’ll play an important role in bringing AAA Washington’s spirit of service and peace of mind to our membership. Consistently ranked as one of the Best Places to Work by Puget Sound Business Journal, we aim for work-life balance across the organization. We support hybrid and remote work options for many positions based in our corporate office (Bellevue, Washington) along with some of the best benefits in the region!

Essential Duties/Responsibilities

• Own day-to-day campaign execution, including the building, testing, and deployment of communications across email, SMS, and other emerging marketing channels.
• Manage and prioritize a queue of campaign and project requests, follow up on pending project requirements, and communicate timelines and key updates with stakeholders across the organization.
• Implement personalization, dynamic content, and campaign logic to deliver relevant messaging and experiences.
• Configure and apply tracking codes to measure channel performance and campaign effectiveness.
• Execute and monitor A/B and multivariate tests to optimize messaging, targeting, creative, and customer journeys.
• Evaluate campaign performance and provide actionable recommendations to improve engagement, conversion, and retention metrics.
• Conduct quality assurance testing of campaigns, automation workflows, audience selections, and personalization logic prior to deployment; identify and elevate technical issues to appropriate stakeholders for resolution.
• Present insights on campaign effectiveness, business impact, and opportunities for continuous improvement to key stakeholders.
• Support automated marketing campaigns, customer journeys, and triggered communications across marketing automation platforms.
• Contribute to the testing and adoption of new tools, features, and technologies that enhance marketing automation capabilities and operational effectiveness.
• Identify opportunities to improve campaign processes, workflows, automation, and operational efficiencies.
• Monitor and manage direct responses from outbound communications, perform member outreach, and distribute pertinent issues to business stakeholders.
• Participate in strategic marketing meetings with key stakeholders.
• Ensure compliance with email, privacy, consent, and data governance standards.
• Stay current on channel capabilities, marketing automation technologies, industry trends, and best practices to inform effective marketing strategies and execution.
• Other duties as assigned.

Supervisory Responsibilities

• None

Minimum Qualifications

• 3+ years of experience in email marketing, marketing automation, or a related marketing operations function.
• Experience managing email marketing campaigns, including building, testing, deployment, and optimization.

Preferred Qualifications

• Proficiency with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Hands-on experience with email design and production tools, such as Knak, Litmus, Stensul, or comparable platforms.
• Understanding of SMS marketing, including campaign execution, best practices, and related technologies.
• Experience with Salesforce CRM, Salesforce Data 360, or similar customer relationship management (CRM) and customer data platform (CDP) tools.

Certificates, Licenses, Registrations

• None required.
• Industry-recognized certifications in Salesforce Marketing Cloud, marketing automation, or related marketing technologies are a plus.

Knowledge, Skills, Abilities

• Effective communicator with strong writing, speaking, and active listening skills.
• Organized and adaptable, with strong time management and ability to handle shifting priorities.
• Creative problem-solving skills with a strong attention to detail.
• Proactive and curious, with a strong interest in exploring new tools and technologies, experimenting with new approaches, and continuously improving processes and capabilities.
• Proficiency in data analysis and the ability to leverage insights to optimize campaigns across marketing channels.
• Advanced knowledge of A/B testing principles and performance optimization strategies.
• Knowledge of audience segmentation, list management, suppression, and targeting practices.
• Self-motivated and capable of working independently while driving tasks and initiatives forward with limited oversight.
• Proven ability to build rapport, earn trust, and collaborate effectively with cross-functional teams.
• Skilled at identifying errors, inconsistencies, and opportunities to improve processes and outcomes.
• Knowledge of channel marketing, marketing automation technologies, emerging trends, and industry best practices.
• Strong project coordination and organizational skills, with the ability to align stakeholders and execute against project objectives.
• Understanding of AI concepts, techniques, and emerging applications to improve marketing operations and efficiency.

Salary

• Hiring Range: $32.86 - $39.42 per hour and is based on candidate experience
• Bonus based on company performance

Benefits We Offer

• Health insurance (medical, vision, dental and prescription drug)
• Up to 22 days of Paid Time Off (PTO) in the first year
• Eleven paid holidays in addition to PTO
• 401(k) with Employer Match
• Life, Short-Term Disability and Long-Term Disability insurance
• Flexible Spending Accounts
• 4 Hours of Volunteer Time Off per year
• On-Demand Pay / Earned Wage Access
• Free Premier RV AAA Washington Membership
• Travel, Insurance, and Membership Discounts and Perks
• Paid, on-going training throughout your career
• THRIVE wellness program
• Tax-advantaged commuter benefit
• Free parking
• Financial Literacy Education

Work Environment & Physical Demands

Hybrid work from home and office required

The physical environment is typical of a standard office space. It requires the employee to work inside for the duration of work. Must be able to remain in a stationary position, sitting for more than 50% of the time. This position will require occasionally moving about inside the office to access equipment, cabinets, etc. May work around office equipment which could be noisy, such as copiers and fax machines.

Other

Equipment used: Computer, phone, various virtual technologies, other office equipment

Travel: Rarely Travel

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required.

Position/Job characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.