Market Research & Competitive Intelligence

LearningMate; United States; On-site; USD 60,000 - 80,000; Part time

Job summary

A leading education company is seeking a Subject Matter Expert to design and develop short courses focusing on market research and competitive intelligence. The ideal candidate will have extensive knowledge in relevant fields and the ability to create engaging materials. The role requires a Bachelor's degree, with a Master's preferred, and strong communication skills. This is a mid-senior level contract position, and working knowledge of Google Suite is essential.

Qualifications

• Proven expertise in market research, competitive intelligence, and marketing strategy.
• Strong understanding of research methodologies, segmentation techniques, and forecasting models.
• Hands-on experience with survey design and research data management.
• Excellent verbal and written communication skills.

Responsibilities

• Create modular courses on market research and AI integration.
• Develop content for various job roles in market research and competitive intelligence.
• Create specialized modules on survey design and AI ethics.
• Update course content based on feedback and best practices.

Skills

Market Research & Analysis

Competitive Intelligence

Marketing Strategy

AI and Data Ethics

Survey Design

Education

Bachelor’s degree in Market Research or Business Administration

Master’s degree preferred

Tools

Google Suite (Docs, Sheets, Slides)

Job description

Senior Resource and Supplier Management @ LearningMate | MBA in Finance

We are seeking an experienced Subject Matter Expert (SME) to design and develop practical, industry-aligned short courses on market research, competitive intelligence, marketing strategy, and AI-driven analytics. Note that short courses may need 30 minutes to three hours to complete.

The ideal candidate will have extensive experience in Market Research & Analysis, Competitive Intelligence & Strategy, Survey & Research Automation, and AI, Data Governance & Ethics domains, and the ability to create engaging training materials for diverse professional audiences.

Key Responsibilities:

• Course Development
  
  
  
  • Create modular courses (outlines, lessons, case studies, and assessments) on market research, forecasting, segmentation, and AI integration that are aligned with client requirements and the quality guidelines specified in the client rubric.
  
  
  • Collaborate with stakeholders to ensure course relevancy and accuracy.
  
  
  • Translate complex financial workflows into accessible, hands-on learning experiences.
  
  
  • Use real-world examples and develop practical case studies, scenario-based exercises, handouts, and automated templates to enhance practical application.
  
  
  • Update content based on client feedback and best practices.
  
  
  
  


• Market Research & Analysis
  
  
  
  • Develop content on the fundamental and advanced skills for the following job roles: Market Research Analyst, Research Planner, Market Forecaster, Desk Research Specialist, Market Data Analyst, Trend Analyst, Qualitative Research Specialist, Statistician, Segmentation Specialist, Research Methodology Expert
  
  
  • Build content on the fundamental and advanced skills for the following job roles: Competitive Intelligence Expert / Competitive Intelligence SME, Marketing Strategist, Growth Strategist, Market Entry Strategist.
  
  
  
  


• Survey & Research Automation
  
  
  
  • Create specialized modules on the fundamental and advanced skills for the following job roles: Survey Design Specialist, Survey Automation Expert, Research ROI Analyst.
  
  
  
  


• AI, Data Governance & Ethics
  
  
  
  • Create specialized modules on cutting-edge practices for the following job roles: AI in Market Research, AI Ethics Specialist, Research Data Manager, Data Governance Expert.
  
  
  
  

Required Qualifications:

• Bachelor’s degree in Market Research, Business Administration, or a related field. Master’s degree preferred.


• Proven expertise in market research, competitive intelligence, and marketing strategy.


• Strong understanding of research methodologies, segmentation techniques, and forecasting models.


• Hands-on experience with survey design, automation, and research data management.


• Familiarity with AI applications for market insights and trend analysis.


• Demonstrated ability to create engaging and structured professional training materials.


• Previous experience in a corporate training environment is highly desirable.


• Utilize standardized Google Suite templates (Docs, Sheets, Slides) for course outlines, checklists, feedback, and version control within Google Suite to preserve formatting, change tracking, comments, and updates, avoiding complications caused by conversion to other platforms like Microsoft Office.


• Excellent verbal and written communication skills to be able to collaborate with cross-functional teams and stakeholders.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Writing/Editing

Industries

• Education and E-Learning Providers