Market Research Specialist

Talantir; Cleveland (OH); Remote; USD 80,000 - 110,000; Full time

Job summary

Talantir is seeking a Market Research Specialist to influence product strategy in the education sector by delivering actionable insights into market trends, customer needs, and competitive dynamics. You will collaborate with user researchers, product analytics, and cross-functional teams to ensure our solutions align with evolving market demands.

You will design and execute surveys, focus groups, and interviews; apply quantitative and qualitative analyses; and translate findings into clear

Qualifications

• Bachelor's degree in marketing, business, economics, statistics, education, or related field.
• 3+ years of market research, competitive intelligence, or strategy experience (EdTech/SaaS preferred).
• Strong quantitative and qualitative research skills including survey design and data analysis.
• Experience with human-centered design and continuous discovery methods.
• Proficiency with Qualtrics, Tableau, Power BI, SPSS, or similar tools.
• Excellent written and verbal communication; ability to present insights to diverse stakeholders.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of the K-12 learning markets.

Responsibilities

• Product research collaboration with product leaders and marketing to define strategy.
• Develop research plans for all lifecycle phases from opportunity evaluation through sunset.
• Lead workshops to translate findings into actionable recommendations.
• Conduct market analysis on trends, segments, and education technology.
• Create insights from primary/secondary sources; competitive intelligence.
• Design and conduct surveys, focus groups, and interviews.
• Produce dashboards and reports for executives and product teams.
• Manage research operations and vendor relationships to scale efforts.
• Plan and execute research within budget and timeline.

Skills

Quantitative research

Qualitative research

Survey design

Data analysis

Interview moderation

Human-centered design

Discovery approaches

Communication skills

Project management

K-12 knowledge

Education

Bachelor's degree in marketing, business, economics, statistics, education, or related field

Master's degree in marketing research, data analytics, or MBA

Tools

Qualtrics

Tableau

Power BI

SPSS

Job description

Market Research Specialist

Location: Remote

Position Overview

The Market Research Specialist will play a pivotal role in influencing innovation and strategic decision-making by delivering actionable insights into market trends, customer needs, and competitive dynamics. This role involves supporting research initiatives that inform product development, marketing strategy, pricing, and go-to-market plans. You will collaborate closely with user researchers and product analytics as well as cross-functionally with product teams and others to ensure our solutions align with evolving market demands in the education sector. Additionally, you will support research operations and manage external research vendors to scale efforts effectively.

Key Responsibilities

Product Research Collaboration

• Collaborate with product leaders to define and execute the market research strategy, ensuring alignment with organizational goals.
• Partner with Product Marketing, Product Management, and additional product development groups to develop informed research plans for all phases of the lifecycle-from opportunity evaluation through sunset.
• Lead discussions and synthesis workshops with stakeholders to translate research findings into actionable recommendations

Market Analysis & Competitive Intelligence

• Conduct in-depth qualitative and quantitative research on market trends, customer segments, and emerging technologies in the education industry.
• Leverage primary and secondary research, news, and other sources of competitive intelligence to develop insightful analyses of education product, consumer, and competitive trends.

Customer Insights

• Design and implement surveys, focus groups, and interviews to uncover educator, student, and institutional needs and pain points.
• Apply statistical methods to identify, analyze, and interpret trends and patterns in complex, multi-source data, delivering actionable insights.

Data Interpretation & Reporting

• Analyze data sets from internal and external sources to deliver actionable insights and dashboards.
• Synthesize research findings into clear, compelling reports and presentations for executive and product teams.
• Ensure data quality and maintain detailed project documentation while complying with PII policies.

Research Operations & Vendor Management

• Plan and execute research using optimized methods based on budget and timeline.
• Select and manage research partners and vendors to scale market research efforts effectively.
• Support research operations practices, including market, user, and analytics research.

Qualifications

Required

• Bachelor's degree in marketing, business, economics, statistics, education, or related field.
• 3+ years of experience in market research, competitive intelligence, or strategy-preferably within the EdTech, SaaS, or education industries.
• Strong quantitative and qualitative research skills, including survey design, data analysis, and interview moderation.
• Familiarity with human-centered design and continuous discovery approaches to learning
• Proficiency with research and analytics tools (e.g., Qualtrics, Tableau, Power BI, SPSS, or similar).
• Excellent written and verbal communication skills, with the ability to present insights clearly to technical and non-technical stakeholders.
• Proven ability to manage multiple projects and deliver results under tight deadlines.
• Knowledge of the K-12 learning markets

Preferred

• Master's degree in marketing research, data analytics, or business administration.
• Experience working with educational institutions, curriculum providers, or similar