Market Research Analyst - {Remote}

Matlen Silver; Virginia; Hybrid; USD 41,000 - 52,000; Part time

Benefits offered by this job

Health, vision, and dental insurance

401(k) plan (employee contributions)

Job summary

Matlen Silver seeks a Senior Digital Marketing Specialist to support multiple business units in a dynamic marketing org. This hands-on contributor role executes and optimizes campaigns across paid media, SEO, website updates, social media, email marketing, and performance reporting.

The ideal candidate steps in quickly, works independently, and personally executes campaigns while coordinating with cross-functional teams. This is not a people-management role.

Qualifications

• Hands-on experience in digital marketing, paid media, SEM, and SEO.
• Demonstrated experience launching and optimizing campaigns personally.
• Experience with Google Ads, LinkedIn Ads, paid social, or comparable platforms.
• Experience with Google Analytics/GA4, Adobe Analytics, or comparable platforms.
• Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, or comparable tools.
• Experience with content management systems, preferably Adobe Experience Manager.
• Experience with email marketing platforms, preferably Marketo.
• Experience with social media management platforms, e.g., Hootsuite.
• Strong ability to build performance reports and analyze data.
• Ability to work independently and coordinate across teams.

Responsibilities

• Execute and optimize paid search, paid social, and other digital media campaigns.
• Launch and manage campaigns across Google Ads and LinkedIn Ads.
• Support SEO initiatives including keyword optimization and content optimization.
• Support website updates using a CMS such as Adobe Experience Manager.
• Schedule and manage organic social media content.
• Support email marketing execution, including campaign setup and tracking.
• Build and maintain digital marketing reports and dashboards.
• Analyze campaign, website, and marketing data to inform improvements.
• Coordinate digital marketing activities across communications, marketing, commercial, and IT teams.
• Troubleshoot website-related issues and manage multiple initiatives with attention to detail.

Skills

Digital marketing

Paid media

SEM

SEO

Campaign launch

Analytics GA4

Google Ads

LinkedIn Ads

CMS (AEM)

Email marketing

Social media management

Performance reporting

Cross-functional collaboration

W2 authorization

Tools

Google Ads

LinkedIn Ads

Google Analytics/GA4

Adobe Analytics

BrightEdge

SEMrush

Ahrefs

Adobe Experience Manager (AEM)

Marketo

Hootsuite

Job description

ob Title: Senior Digital Marketing Specialist

Duration: 3 Months

Location: Remote – United States

Required Pay Scale: $30-38/hr on W2

Due to client requirements this role is only open to USC or GC candidates

Job Summary:

We are seeking a Senior Digital Marketing Specialist to support multiple business units within a dynamic marketing organization. This is a hands-on individual contributor role focused on executing and optimizing digital marketing initiatives across paid media, SEO, website updates, social media, email marketing, and performance reporting.

The ideal candidate will be able to step in quickly, work independently, and personally execute digital campaigns and marketing activities. This role requires someone who is comfortable working across multiple platforms, analyzing performance data, troubleshooting digital issues, and coordinating with cross-functional teams.

This is not a people-management role. Candidates should have a strong track record of hands-on digital marketing execution rather than primarily managing agencies or teams.

Project Details:

The role will support ongoing digital marketing initiatives across several business units and will focus on keeping priority digital work moving efficiently.

Responsibilities include:

• Execute and optimize paid search, paid social, and other digital media campaigns.
• Launch and manage campaigns across platforms such as Google Ads and LinkedIn Ads.
• Support SEO initiatives, including keyword optimization, content optimization, performance monitoring, and implementation of approved recommendations.
• Support website updates and content implementation using a CMS such as Adobe Experience Manager or comparable platforms.
• Schedule and manage organic social media content.
• Support email marketing execution, including campaign setup, scheduling, and performance tracking.
• Build and maintain digital marketing reports and dashboards.
• Analyze campaign, website, and marketing performance data and recommend practical improvements.
• Coordinate digital marketing activities across Communications, Marketing, commercial teams, and technology/IT teams.
• Support website-related needs and troubleshoot digital issues where possible.
• Manage multiple digital initiatives while maintaining strong attention to detail and deadlines.

Must Haves

• Hands-on experience in digital marketing, paid media, SEM, and SEO.
• Demonstrated experience personally launching and optimizing digital campaigns.
• Experience with Google Ads, LinkedIn Ads, paid social, or comparable platforms.
• Experience with Google Analytics/GA4, Adobe Analytics, or comparable analytics platforms.
• Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, or comparable platforms.
• Experience with content management systems, preferably Adobe Experience Manager (AEM) or a comparable CMS.
• Experience with email marketing platforms, preferably Marketo or comparable tools.
• Experience with social media management platforms, preferable Hootsuite or comparable tools.
• Strong experience building performance reports and analyzing digital marketing data.
• Ability to work independently and personally execute marketing activities.
• Strong organizational, communication, attention-to-detail, and follow-through skills.
• Ability to collaborate effectively in a cross-functional/matrixed environment.
• Must be authorized to work in the United States on W2.

Desired Skills

• Experience supporting multiple business units, product lines, or complex marketing organizations.
• Experience working in B2B, healthcare, life sciences, industrial, technical, or similar environments.
• Experience coordinating digital initiatives with corporate marketing, communications, commercial, and technology teams.
• Experience bringing digital marketing activities in-house rather than relying heavily on external agencies.
• Strong troubleshooting and problem-solving abilities.
• Ability to quickly learn new marketing technologies and platforms.
• Strong understanding of digital campaign performance metrics, conversion optimization, and marketing analytics.

About Matlen Silver

Experience Matters. Let your experience be driven by our experience. For more than 40 years, Matlen Silver has delivered solutions for complex talent and technology needs to Fortune 500 companies and industry leaders. Led by hard work, honesty, and a trusted team of experts, we can say that Matlen Silver technology has created a solutions experience and legacy of success that is the difference in the way the world works.

Matlen Silver is an Equal Opportunity Employer and considers all applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, veteran status, the presence of a non-job-related medical condition or disability, or any other legally protected status.

If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at email and/or phone at: [e-mail] // 908-393-8600

At The Matlen Silver Group, Inc., W2 employees are eligible for the following benefits:

• Health, vision, and dental insurance (single and family coverage)
• 401(k) plan (employee contributions only)