Digital Marketing Manager

Network to Code; United States; Remote; USD 85,000 - 115,000; Full time

Benefits offered by this job

Discretionary bonuses

Equitable compensation package

Comprehensive benefits package

Remote-first workplace

Comprehensive benefits

Job summary

A forward-thinking tech company is seeking a Digital Marketing Manager to develop and lead digital programs that drive brand awareness and conversion. You will collaborate with cross-functional teams and external agencies to execute strategies across various digital channels, including social media and SEO. This role requires 3+ years of experience in digital marketing management, proficiency in tools like HubSpot and Google Analytics, and a solid understanding of the marketing campaign process. We offer competitive compensation and a remote-first work environment.

Qualifications

• 3+ years of digital marketing manager experience, including knowledge of trends and technologies.
• Good understanding of the marketing campaign process from planning to measurement.
• Comfortable with contributing to overarching marketing strategy.
• Experience with digital advertising best practices.
• Ability to learn new tools and technologies.
• Comfortable contributing to overarching marketing strategy with tactical execution.

Responsibilities

• Develop digital programs aligned with strategic initiatives for the local market.
• Execute digital marketing programs including social media advertising and PPC.
• Collaborate cross-functionally with sales, product, and service teams.
• Create and manage multi-channel campaigns to engage the target audience.
• Lead interactions with external digital marketing agencies.
• Lead relationships with external digital marketing agencies and set clear goals.
• Manage deployment of initiatives with stakeholders, budgets, timelines, and processes.
• Oversee website development to grow user acquisition and demand generation.
• Deliver ongoing reporting and insights on digital performance against goals.

Skills

Digital marketing tools proficiency

Website analytics

Digital advertising best practices

SEO and SEM tools

Creativity

Education

Degree in marketing, business or relevant field

Advanced marketing certifications

Tools

HubSpot

Google Analytics

Google Tag Manager

Google Ads

Bing

LinkedIn Ads

Bing Ads

LinkedIn Ads

Job description

IMPACT OF THIS ROLE:

Reporting to the VP of Marketing, the Digital Marketing Manager will be responsible for helping to build the company brand and lead generation and maximize conversions. Utilizing mostly digital channels, including but not limited to website, SEO, paid search and ads, content syndication, and social media.

A DAY IN THE LIFE:

• Develop digital programs that tie to global strategic initiatives and priorities but are adapted for a local market.
• Execute digital marketing programs, including social media advertising, display ads, SEO, SEM and PPC.
• Ensure that all digital marketing strategies align with ideal customer persona’s preferences and make recommendations based on these preferences.
• Collaborate cross-functionally with teams such as sales, product and service delivery, to ensure marketing and business objectives are met.
• Create, manage and launch multi‑channel campaigns, ensuring the alignment of our message across all channels and motivating our target audience to "take action".
• Lead interactions with external digital marketing agencies and/or contractors, and develop goals for the external entities that support internal marketing objectives and KPIs, ensuring alignment.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines and processes.
• Manage the ongoing development of the website by maximizing opportunities for user growth and demand generation, ensuring content is relevant to different buyer personas and providing best user experience.
• Deliver regular and ongoing monitoring, reporting and analysis on digital marketing activities and channels’ performance against defined goals; leverage insights and analytics.

WHAT YOU BRING:

• Experienced in using digital marketing tools, including HubSpot, Google Analytics, Google Tag Manager, SEO and SEM tools, and paid advertising programs through Google Ads, Bing, and LinkedIn.
• Good understanding of the marketing campaign process, from planning, to briefing, creative development, production and measurement.
• 3+ years of digital marketing manager experience, including knowledge of the latest digital marketing trends and technologies.
• Demonstrable experience of website analytics, social media platforms and digital advertising best practices.
• Comfortable learning and adapting to new tools and technologies.
• Analytical with strong creative mindset.
• Comfortable with contributing to overarching marketing strategy with the ability to shift to tactical execution.

WHAT YOU HAVE:

• Degree in marketing, business or relevant field.
• Advanced marketing certifications from schools or martech platforms (preferable).

LOCATION OF THIS ROLE:

• USA

BENEFITS:

We offer a remote‑first mindset and a globally distributed team that fosters collaboration, inclusivity, and shared purpose. Our compensation packages are designed to be competitive, equitable, and tailored to each employee’s unique experience and qualifications. In addition to a base salary range, we offer discretionary bonuses, option grants, and a comprehensive benefits package.

Network to Code is proud to be an Equal Opportunity Employer dedicated to celebrating diversity and promoting a culture of inclusivity. We believe in equal opportunities for all employees and qualified applicants irrespective of race, religion, gender identity, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other characteristic protected by law. In addition to federal law requirements, Network to Code is committed to complying with applicable state and local laws governing nondiscrimination in employment.

At Network to Code, we hire individuals who demonstrate aligned talent, merit, experience, and the potential to contribute significantly to our business's success.

Our compensation packages are designed to be competitive, equitable, and tailored to each employee's unique experience and qualifications. In addition to a base salary range, we offer discretionary bonuses, option grants, and a comprehensive benefits package. We believe in transparency and aim to ensure that our compensation structures reflect the value our employees bring to the organization and our customers.