Market Research Analyst - {Remote}

The Matlen Silver Group, Inc.; Philadelphia (Philadelphia County); Remote; USD 41,000 - 52,000; Part time

Benefits offered by this job

Health, vision, and dental insurance

401(k) plan (employee contributions)

Remote work

Job summary

The Matlen Silver Group, Inc. is seeking a Senior Digital Marketing Specialist to support multiple business units remotely from the United States.

This hands-on role focuses on executing and optimizing digital marketing initiatives across paid media, SEO, website updates, social media, email marketing, and performance reporting. The ideal candidate will be independent, data-driven, and able to coordinate with cross-functional teams.

Qualifications

• Hands-on experience in digital marketing across paid media, SEO, email and social.
• Ability to launch and optimize campaigns across Google Ads and LinkedIn Ads.
• Experience with web analytics, reporting and performance optimization.
• Familiarity with CMS (preferably AEM) and email platforms (Marketo).
• Strong cross-functional collaboration and independent execution.

Responsibilities

• Execute and optimize paid search, paid social and other digital campaigns.
• Launch campaigns on Google Ads and LinkedIn Ads and manage budgets.
• Support SEO initiatives and content optimization with performance monitoring.
• Implement website updates using a CMS such as AEM.
• Schedule organic social content and manage email marketing campaigns.
• Build dashboards and report marketing performance to stakeholders.

Skills

Hands-on digital marketing

Paid media management

SEO optimization

Campaign execution

Analytics & reporting

Cross-functional collaboration

Google Ads / LinkedIn Ads

Email marketing

Tools

Google Ads

LinkedIn Ads

Google Analytics/GA4

Adobe Analytics

BrightEdge / SEMrush / Ahrefs

Adobe Experience Manager (AEM)

Marketo

Hootsuite

Job description

Market Research Analyst - {Remote} (BH-111252)

Location New Jersey, United States Sector Manufacturing & Production Salary $30.00 to $38.00 per annum

ob Title: Senior Digital Marketing Specialist
Duration: 3 Months
Location: Remote – United States
Required Pay Scale: $30-38/hr on W2
Due to client requirements this role is only open to USC or GC candidates
Job Summary:
We are seeking a Senior Digital Marketing Specialist to support multiple business units within a dynamic marketing organization. This is a hands-on individual contributor role focused on executing and optimizing digital marketing initiatives across paid media, SEO, website updates, social media, email marketing, and performance reporting.
The ideal candidate will be able to step in quickly, work independently, and personally execute digital campaigns and marketing activities. This role requires someone who is comfortable working across multiple platforms, analyzing performance data, troubleshooting digital issues, and coordinating with cross-functional teams.
This is not a people-management role. Candidates should have a strong track record of hands-on digital marketing execution rather than primarily managing agencies or teams.
Project Details:
The role will support ongoing digital marketing initiatives across several business units and will focus on keeping priority digital work moving efficiently.
Responsibilities include:

• Execute and optimize paid search, paid social, and other digital media campaigns.
• Launch and manage campaigns across platforms such as Google Ads and LinkedIn Ads.
• Support SEO initiatives, including keyword optimization, content optimization, performance monitoring, and implementation of approved recommendations.
• Support website updates and content implementation using a CMS such as Adobe Experience Manager or comparable platforms.
• Schedule and manage organic social media content.
• Support email marketing execution, including campaign setup, scheduling, and performance tracking.
• Build and maintain digital marketing reports and dashboards.
• Analyze campaign, website, and marketing performance data and recommend practical improvements.
• Coordinate digital marketing activities across Communications, Marketing, commercial teams, and technology/IT teams.
• Support website-related needs and troubleshoot digital issues where possible.
• Manage multiple digital initiatives while maintaining strong attention to detail and deadlines.

Must Haves

• Hands-on experience in digital marketing, paid media, SEM, and SEO.
• Demonstrated experience personally launching and optimizing digital campaigns.
• Experience with Google Ads, LinkedIn Ads, paid social, or comparable platforms.
• Experience with Google Analytics/GA4, Adobe Analytics, or comparable analytics platforms.
• Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, or comparable platforms.
• Experience with content management systems, preferably Adobe Experience Manager (AEM) or a comparable CMS.
• Experience with email marketing platforms, preferably Marketo or comparable tools.
• Experience with social media management platforms, preferably Hootsuite or comparable tools.
• Strong experience building performance reports and analyzing digital marketing data.
• Ability to work independently and personally execute marketing activities.
• Strong organizational, communication, attention-to-detail, and follow-through skills.
• Ability to collaborate effectively in a cross-functional/matrixed environment.
• Must be authorized to work in the United States on W2.

Desired Skills

• Experience supporting multiple business units, product lines, or complex marketing organizations.
• Experience working in B2B, healthcare, life sciences, industrial, technical, or similar environments.
• Experience coordinating digital initiatives with corporate marketing, communications, commercial, and technology teams.
• Experience bringing digital marketing activities in-house rather than relying heavily on external agencies.
• Strong troubleshooting and problem-solving abilities.
• Ability to quickly learn new marketing technologies and platforms.
• Strong understanding of digital campaign performance metrics, conversion optimization, and marketing analytics.

About Matlen Silver
Experience Matters. Let your experience be driven by our experience. For more than 40 years, Matlen Silver has delivered solutions for complex talent and technology needs to Fortune 500 companies and industry leaders. Led by hard work, honesty, and a trusted team of experts, we can say that Matlen Silver technology has created a solutions experience and legacy of success that is the difference in the way the world works.
Matlen Silver is an Equal Opportunity Employer and considers all applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, veteran status, the presence of a non-job-related medical condition or disability, or any other legally protected status.
If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at email and/or phone at: [e-mail] // 908-393-8600
At The Matlen Silver Group, Inc., W2 employees are eligible for the following benefits:

• Health, vision, and dental insurance (single and family coverage)
• 401(k) plan (employee contributions only)