Market Intelligence Lead — Strategy & Insights

ASICS America Corporation; United States; On-site; USD 100,000 - 115,000; Full time

Job summary

ASICS America Corporation seeks a Manager, Market Intelligence in Boston to lead business trend analysis and competitive intelligence across US categories, channels, retailers, and consumers. You will report to the Director, Strategy & Market Intelligence and guide data-driven decisions with clear insights.

The role requires strong analytical capabilities, prior leadership of a team, and experience managing research projects. Travel approx.

Qualifications

• Bachelor’s Degree in Arts/Sciences (BA/BS) or equivalent.
• 1-3 years experience managing direct reports or equivalent training/experience.
• 7-9 years experience in market research, corporate strategy, or management consulting.
• Proven track record of developing Excel-based tools and reports to analyze large data sets.
• Experience designing market research studies.
• Advanced proficiency with Excel.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with Circana, SPS Commerce, or other syndicated market research providers preferred.

Responsibilities

• Track and analyze Market Share across all of our US categories.
• Design and manage consumer insight studies.
• Manage our research and tracking vendor relationships.
• Provide regular updates on key industry and category trends.
• Analyze and Report on our Brand Health Tracking.
• Support ad-hoc research and analysis requests from the U.S. leadership team.
• Adheres to all company policies and procedures.
• Embodies and demonstrates company ethics and values.
• Abides by all federal, state and local laws.

Skills

Leadership

Analytical thinking

Data synthesis

Education

Bachelor’s Degree (BA/BS)

Tools

Excel

Circana

SPS Commerce

Job description

ASICS America Corporation seeks a Manager, Market Intelligence in Boston to lead business trend analysis and competitive intelligence across US categories, channels, retailers, and consumers. You will report to the Director, Strategy & Market Intelligence and guide data-driven decisions with clear insights.

The role requires strong analytical capabilities, prior leadership of a team, and experience managing research projects. Travel approx.