Market Intelligence Manager

Asics; Boston (MA); On-site; USD 100,000 - 115,000; Full time

Job summary

ASICS is seeking a Market Intelligence Manager in Boston to lead business trend analysis and competitive intelligence. You will guide data-driven decisions by translating complex data into clear recommendations, overseeing research projects, and mentoring a team of analysts.

The role requires strong analytical skills, 7–9 years in related fields, and experience managing direct reports. Travel approximately 10% is expected, with a focus on US market insights.

Qualifications

• Bachelor's Degree required in Arts/Sciences or equivalent.
• 7-9 years in market research, corporate strategy, or management consulting roles.
• Experience developing Excel-based tools and reports to analyze large data sets.
• Advanced technical proficiency with Excel.
• Experience designing market research studies.

Responsibilities

• Track and analyze Market Share across all US categories.
• Design and manage consumer insight studies.
• Manage our research and tracking vendor relationships.
• Provide regular updates on key industry and category trends.
• Analyze and report on our Brand Health Tracking.
• Support ad-hoc research and analysis requests from the U.S. leadership team.
• Adheres to all company policies and procedures.
• Embodies and demonstrates company ethics and values.
• Abides by all federal, state and local laws.

Skills

Excel

Data analysis

Market research

Education

Bachelor's Degree (BA/BS) or equivalent

Tools

Circana

SPS Commerce

Job description

Career Opportunities: Market Intelligence Manager (76713)

Requisition ID76713-Posted10/15/2026- Location/Regions (1) - Functional Area (2) - Position Level (1) -Regular-Full Time- Education Level (1)

At ASICS, our Sound Mind, Sound Body philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

A Brief Overview

The Manager, Market Intelligence is a thoughtful leader on business trends and competitive intelligence, responsible for identifying and analyzing key trends across categories, channels, retailers, and consumers in the U.S. Reporting to the Director, Strategy & Market Intelligence, this Boston-based role is highly collaborative, providing analytical insights to support data-driven decision-making across the organization. The ideal candidate brings strong analytical skills, proven experience leading a team, managing research projects, and the ability to translate complex data into clear, actionable business recommendations.

Leadership Responsibilities

• This position has people leadership responsibilities.

What You'll Do

• Track and analyze Market Share across all of our US categories
• Design and manage consumer insight studies
• Manage our research and tracking vendor relationships
• Provide regular updates on key industry and category trends.
• Analyze and Report on our Brand Health Tracking
• Support ad-hoc research and analysis requests from the U.S. leadership team.
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws

How You'll Be Successful

• Ability to effectively motivate, engage and foster growth within direct reports.
• Ability to hold themselves and direct reports accountable to a high standard of performance and results.
• Exceptional analytical, critical thinking, and problem-solving skills.
• Ability to design a project, develop hypotheses, and synthesize multiple data sources into compelling insights that drive business decisions.
• Ability to prioritize across tactical day-to-day issues and long-term strategic research opportunities.
• Highly organized and comfortable managing multiple projects against deadlines.
• Ability to translate complex data into clear insights and recommendations for leadership.
• Strong communication and presentation skills.
• Approximately 10% travel required.

What You'll Need

• Bachelor's Degree in Arts/Sciences (BA/BS) or equivalent combination of education, experience, and training, required
• 1-3 years experience managing direct reports or equivalent training and experience required
• 7-9 years experience in market research, corporate strategy, or management consulting roles required
• Proven track record of developing Excel-based tools and reports to analyze large data sets required
• Experience designing market research studies required
• Advanced technical proficiency with Excel required
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) required
• Experience with Circana, SPS Commerce, or other syndicated market research providers strongly preferred

SALARY / PAY RANGE

$100,000-$115,000

PAY TRANSPARENCY

To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.

ASICS CCPA Pre-Collection Notice for Job Applications

We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [e-mail].

ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.