Strategic Market Intelligence Lead

Hyh America; Irvine (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

HYH America is seeking a Market Intelligence Associate Manager to strengthen our U.S. market insights. You will translate data into actionable guidance, support category planning, and help shape go-to-market initiatives.

The role requires rigorous analysis of market trends, consumer behavior, and competitive activity, with collaboration across Marketing, Sales, and Product to drive informed decisions. Based in Irvine, this on-site position offers the opportunity to influence strategic directions

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Economics, or a related field.
• Minimum 4–6 years of experience in Market Intelligence or Strategy.
• Experience with Nielsen, Circana, Blue Yonder, Numerator or POS data.
• Strong analytical and presentation skills.

Responsibilities

• Analyze market trends, category dynamics, and competitive landscape.
• Monitor industry developments, emerging trends, and growth signals.
• Develop category insights to inform business strategy.
• Analyze consumer behavior and shopper journeys.
• Translate insights into recommendations for marketing and product strategy.
• Prepare reports and dashboards for cross-functional use.

Skills

Analytical skills

Communication skills

Structured thinking

Problem solving

Education

Bachelor’s degree or higher in Business/Marketing/Economics

Tools

Nielsen

Circana

Blue Yonder

Numerator

POS data

Job description

HYH America is seeking a Market Intelligence Associate Manager to strengthen our U.S. market insights. You will translate data into actionable guidance, support category planning, and help shape go-to-market initiatives.

The role requires rigorous analysis of market trends, consumer behavior, and competitive activity, with collaboration across Marketing, Sales, and Product to drive informed decisions. Based in Irvine, this on-site position offers the opportunity to influence strategic directions