Market Intelligence Leader

Asics; Boston (MA); On-site; USD 100,000 - 115,000; Full time

Job summary

ASICS is seeking a Market Intelligence Manager in Boston to lead business trend analysis and competitive intelligence. You will guide data-driven decisions by translating complex data into clear recommendations, overseeing research projects, and mentoring a team of analysts.

The role requires strong analytical skills, 7–9 years in related fields, and experience managing direct reports. Travel approximately 10% is expected, with a focus on US market insights.

Qualifications

• Bachelor's Degree required in Arts/Sciences or equivalent.
• 7-9 years in market research, corporate strategy, or management consulting roles.
• Experience developing Excel-based tools and reports to analyze large data sets.
• Advanced technical proficiency with Excel.
• Experience designing market research studies.

Responsibilities

• Track and analyze Market Share across all US categories.
• Design and manage consumer insight studies.
• Manage our research and tracking vendor relationships.
• Provide regular updates on key industry and category trends.
• Analyze and report on our Brand Health Tracking.
• Support ad-hoc research and analysis requests from the U.S. leadership team.
• Adheres to all company policies and procedures.
• Embodies and demonstrates company ethics and values.
• Abides by all federal, state and local laws.

Skills

Excel

Data analysis

Market research

Education

Bachelor's Degree (BA/BS) or equivalent

Tools

Circana

SPS Commerce

Job description

ASICS is seeking a Market Intelligence Manager in Boston to lead business trend analysis and competitive intelligence. You will guide data-driven decisions by translating complex data into clear recommendations, overseeing research projects, and mentoring a team of analysts.

The role requires strong analytical skills, 7–9 years in related fields, and experience managing direct reports. Travel approximately 10% is expected, with a focus on US market insights.