Marketing Insights Architect

Educational Insights; Vernon Hills (IL); On-site; USD 95,000 - 105,000; Full time

Job summary

Educational Insights in Vernon Hills, IL is seeking a Marketing Insights Researcher to join our Shared Services Analytics Team. This hands-on role turns data into clear visuals and actionable business insights across marketing, sales, and product development.

You will own qualitative and quantitative market research, build scalable insights using AI-assisted data, and present results to internal stakeholders. Power BI proficiency and experience with Circana/Scintilla are highly valued.

Qualifications

• Bachelor's degree in marketing or digital analytics
• 4+ years of marketing or digital analytics experience
• Curious, results oriented, and proactive in identifying insights and opportunities
• Highly organized; able to manage multiple projects and meet timelines
• Knowledge of quantitative research methods (survey design, analysis and statistics)
• Familiarity with data visualization tools and modern analytics platforms
• Ability to learn new platforms quickly
• Experience analyzing consumer data to develop actionable insights
• Proficiency in Power BI (or other visualization tools) to build scalable, automated dashboards

Responsibilities

• Transform complex data into simple, visually engaging charts and infographics across all business functions
• Own qualitative and quantitative market research, including surveys, focus groups, and third-party software
• Draft surveys, own focus group scripts, serve as the main point of contact with external partners, complete all analysis of research, and present results to internal stakeholders
• Support retail insights by leveraging AI software to pull internal and external data to develop strategy and report results
• Collaborate with product development teams to translate data and research into actionable insights to inform new product ideas and innovation
• Own competitive research function: monthly competitive landscape reporting and Circana updates
• Provide analytics and insights support for annual planning and quarterly business updates
• Create product concepts, mockups, sell sheets, packaging explorations, and other special projects from consumer insights

Skills

Market research

Data visualization

Power BI

Analytics

Education

Bachelor's degree in marketing or digital analytics

Tools

Circana

Scintilla

Power BI

Job description

Educational Insights in Vernon Hills, IL is seeking a Marketing Insights Researcher to join our Shared Services Analytics Team. This hands-on role turns data into clear visuals and actionable business insights across marketing, sales, and product development.

You will own qualitative and quantitative market research, build scalable insights using AI-assisted data, and present results to internal stakeholders. Power BI proficiency and experience with Circana/Scintilla are highly valued.