Marketing Data Intelligence Architect

Unisys; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) match

Comprehensive healthcare

Job summary

Unisys is seeking a Marketing Data Platform Specialist to own the Marketing Insight and Intelligence stack and to administer Salesforce Data Cloud, build audiences, and ensure data quality. You will partner with marketing to activate campaigns, manage vendor relationships, and support tagging with Google Tag Manager.

Ideal candidates have 2–4 years’ relevant experience, Salesforce/CDP familiarity, and a proven ability to translate data into insights for stakeholders across teams.

Qualifications

• BA/BS degree and 2–4 years’ relevant experience or equivalent combination
• 1–2 years’ experience with Salesforce and managing a CDP
• Salesforce Data Cloud experience preferred
• Google Tag Manager experience preferred

Responsibilities

• Own and administer Marketing Insight and Intelligence tech stack.
• Lead Salesforce Data Cloud administration—build and activate audiences and troubleshoot.
• Monitor and maintain marketing data quality across systems.
• Build reports and dashboards translating campaign data into actionable insights.
• Partner with marketing to design, build, and activate targeted audiences.
• Manage intent data platforms and vendor relationships.
• Serve as go-to expert on Salesforce Data Cloud and project tools.
• Collaborate cross-functionally to identify inefficiencies and implement scalable improvements.
• Support website tagging using Google Tag Manager.
• Contribute to platform roadmap with enhancements for data capabilities.

Skills

Salesforce

Google Tag Manager

CDP management

Education

BA/BS degree

Tools

Salesforce Data Cloud

Data tools

Job description

Unisys is seeking a Marketing Data Platform Specialist to own the Marketing Insight and Intelligence stack and to administer Salesforce Data Cloud, build audiences, and ensure data quality. You will partner with marketing to activate campaigns, manage vendor relationships, and support tagging with Google Tag Manager.

Ideal candidates have 2–4 years’ relevant experience, Salesforce/CDP familiarity, and a proven ability to translate data into insights for stakeholders across teams.