Market Insights Analyst - Data-Driven Growth

Lamar Media Corp; Baton Rouge (LA); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

120 hours PTO

12 paid company holidays

Professional development programs

Medical plan options

Health Savings Account

Disability coverage

401k with company match

Stock Purchase Plan

Wellness program cash rewards

Employee-focused culture

Job summary

Lamar Advertising Company in Baton Rouge, LA is seeking a Market Research Analyst to produce and analyze sales reports using sales data, research, and media ratings. You will ensure data quality and develop analytics content to support sales initiatives.

The role requires strong math and analysis skills, familiarity with CRM systems (Salesforce), and the ability to convey complex ideas clearly in writing and verbally.

Qualifications

• High School Education or equivalent.
• Bachelor's degree in Business, Sales, Data Analytics, Marketing, or related field.
• Minimum of one year of experience in Salesforce or equivalent enterprise CRM.

Responsibilities

• Create and analyze sales reports and analytics materials.
• Produce high-quality data-driven sales content and reporting.
• Collaborate with Sales Operations and Marketing on measurement metrics.

Skills

Data analysis

Sales analytics

CRM experience

Excel proficiency

Communication skills

Education

High School Diploma

Bachelor's degree in Business

Tools

Salesforce

Job description

Lamar Advertising Company in Baton Rouge, LA is seeking a Market Research Analyst to produce and analyze sales reports using sales data, research, and media ratings. You will ensure data quality and develop analytics content to support sales initiatives.

The role requires strong math and analysis skills, familiarity with CRM systems (Salesforce), and the ability to convey complex ideas clearly in writing and verbally.