Market Analyst

Datasite; Minneapolis (MN); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading data solutions company is seeking a Market Analyst to join their Marketing Analytics team in Minneapolis. The role entails gathering and interpreting market data to inform strategic decisions, including tracking market trends and customer behavior. Candidates should have 5-7 years of professional experience, particularly in analyzing B2B market data and building reports using Salesforce. This is an opportunity to leverage analytical skills to support marketing initiatives.

Qualifications

• 5-7 years of professional experience analyzing data and providing insights.
• Experience analyzing market data with a focus on B2B.
• Strong technical expertise for gathering and interpreting data.

Responsibilities

• Conduct in-depth market research to provide insights.
• Track Total Addressable Market and identify growth segments.
• Support Account-Based Marketing efforts with research.

Skills

Analyzing data

Creating reports

Market analysis

Salesforce Reporting

Data visualization

Collaboration

Tools

Salesforce

Data visualization tools

Job description

We are currently seeking a Market Analyst to join our Marketing Analytic team. The Analyst will be responsible for gathering and interpreting data to help the company understand market trends, customer behavior, and the competitive landscape.

Duties and Responsibilities

• Conduct in-depth market research and share insights with marketing on a regular basis
• Calculate and track our Total Addressable Market and identify high-growth segments within specific verticals.
• Support Account-Based Marketing (ABM) efforts by researching specific high-value prospects and their internal organizational structures.
• Closely partner with Marketing team to analyze the B2B marketing funnel and identify which channels (e.g., Reports, Events, LinkedIn) drive the highest quality MQLs (Marketing Qualified Leads).
• Translate business questions into data analytics problems; quickly transform real-world data to actionable information using sound data analytics techniques.
• Visualize and structure data for concise, clear delivery of relevant insights. Ability to tell story with the data to technical and non-technical audiences.
• Develop a deep understand of our marketing data.

Qualifications

• 5-7 years of professional experience analyzing data, and providing insights
• 5+ years of experience analyzing market data
• 5+ years building reports, dashboard, and insights
• Experience with Salesforce Reporting and B2B data
• Dashboard / reporting building experience (in Salesforce and visualization tools)
• Strong technical expertise to efficiently and accurately gather data
• Ability to effectively collaborate across various roles and functions