Market Research Analyst

Lamar Media Corp; Baton Rouge (LA); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

120 hours PTO

12 paid company holidays

Professional development programs

Medical plan options

Health Savings Account

Disability coverage

401k with company match

Stock Purchase Plan

Wellness program cash rewards

Employee-focused culture

Job summary

Lamar Advertising Company in Baton Rouge, LA is seeking a Market Research Analyst to produce and analyze sales reports using sales data, research, and media ratings. You will ensure data quality and develop analytics content to support sales initiatives.

The role requires strong math and analysis skills, familiarity with CRM systems (Salesforce), and the ability to convey complex ideas clearly in writing and verbally.

Qualifications

• High School Education or equivalent.
• Bachelor's degree in Business, Sales, Data Analytics, Marketing, or related field.
• Minimum of one year of experience in Salesforce or equivalent enterprise CRM.

Responsibilities

• Create and analyze sales reports and analytics materials.
• Produce high-quality data-driven sales content and reporting.
• Collaborate with Sales Operations and Marketing on measurement metrics.

Skills

Data analysis

Sales analytics

CRM experience

Excel proficiency

Communication skills

Education

High School Diploma

Bachelor's degree in Business

Tools

Salesforce

Job description

Lamar Corporate
BATON ROUGE, LA 70808, USA

• On-site
• IT
• Full-Time
• Requisition #: MARKE006913

Description

Lamar's Corporate Office is now hiring a Market Research Analyst to produce and analyze sales reports and analytics materials using collected sales system, research, and media ratings data, as well as ensure high-quality data-driven sales content and sales system solutions.

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• An annual salary of $50,000-$55,000/year, depending on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including Presidents' Day and Juneteenth
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in you:

• Must be able to type, use word processing software, and have strong database and spreadsheet software ability.
• Must have familiarity with most types of modern office equipment, including copiers, computers, phones, and fax machines.
• Knowledge of online services and the Internet is a plus.
• Strong math and analysis skills.
• Must be able to simply communicate complex ideas verbally and in writing.

Education and Experience Requirements

Required:

• High School Education or equivalent
• Bachelor's degree in Business, Sales, Data Analytics, Marketing, or a related field
• Minimum of one year of experience in Salesforce or equivalent enterprise CRM

Preferred:

• Experience working in a CPQ platform
• One or more years of experience in sales research or sales system support for a large company with multiple concurrent projects
• Minimum one year of experience working in Salesforce (or another CRM), content management, data systems, or sales enablement

A Day in the Life:

• Create research-based sales reports including: market demographics, industry and consumer profiles, and custom research products using industry research subscriptions.
• Collect and analyze sales figures such as sales performance, sales activity, sales material usage, and rates.
• Become familiar with and interpret data from CRM, Sales Enablement Platform, sales packaging, quoting, and customer account databases to inform team efforts and project decisions.
• Assemble research and data for vertical sales efforts and corporate initiatives, track resulting revenue generated.
• Assist Technical Training team in reporting user analytics, documenting new features for testing and rollout, and troubleshooting reported issues.
• Assist team leads with project organization, documenting prioritization and status updates.
• Maintain organization and accuracy of all published sales materials and ensure optimal user experience in the Sales Enablement Platform with routine audits and monitoring.
• Collaborate in user support inboxes to manage report requests and support tickets.
• Provide quality control over the data and format quality used in sales content and reporting supported by Sales Operations.
• Track usage of sales content and identify generated revenue attributed to it.
• Collaborate with Marketing, Local Sales, and National Sales on the usage needs of measurement metrics and sales reports.
• Audit out-of-home measurement data and inventory information used in sales content and analytics supported by the Sales Operations team.
• Report and visualize inventory information for new inventory, organizational transfers, and conversions.
• Assist in supporting and validating software integrations or enhancements that impact the data services and reporting capabilities of the Sales Operations team.

Physical Demands and Work Environment

• The primary work environment is an office.
• The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
• Nights spent traveling, away from home, are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Hand-painted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally Protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications:

By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing [e-mail] or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy .

Disability Self-Identification:

When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents -

Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

#Specialty #EarlyTalent

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.