Market Development Manager

RSM US LLP; Richmond (VA); Hybrid; USD 92,000 - 159,000; Full time

Job summary

An established industry player is seeking a Market Development Manager to drive growth and enhance client relationships. This strategic role focuses on developing go-to-market strategies, leveraging insights to inform marketing efforts, and collaborating with local leaders to align with business goals. The ideal candidate will possess a strong understanding of marketing channels, digital strategies, and relationship-building techniques. Join a dynamic team that values innovation and empowers you to thrive in a supportive environment, making a significant impact in the community and beyond.

Qualifications

• 5-7 years of marketing/growth experience in B2B or professional services.
• Experience marketing to government contracting companies.

Responsibilities

• Create local association strategies to build relationships.
• Advise on marketing strategies aligning with business objectives.

Skills

Marketing Channels Knowledge

Digital Marketing Strategies

Data Analysis

Written Communication

Project Management

Collaboration

Education

Bachelor's Degree

Job description

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We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Market Development Manager is a strategic advisor, guiding key client and prospect relationships to build RSM advocates in the business community. The Market Development Manager leverages deep knowledge of RSM’s business and growth goals to develop and execute go-to-market strategies aligned with industry and line of business (LOB) priorities. This role focuses on building and enhancing relationships with essential targets, including current clients, prospects, and key community influencers. This individual aligns with RSM’s Communication, Marketing, and Growth (CMG) goals and programs. The Market Development Manager will support growth for the DC Metro, McLean, Richmond, and Baltimore offices. Additionally, they will lead marketing efforts in other markets that focus on Government Contracting.

Responsibilities include:

• Creates a local association strategy to build and maintain relationships with aligned external organizations, showcasing RSM’s expertise and strengthening key connections.
• Positions RSM thought leaders to enhance market visibility in line with enterprise, LOB, industry, and CMG goals.
• Serves as a marketing advisor to local leadership and practice stakeholders, offering guidance from a regional market perspective.
  
  

Local market:

• Advises office and market leaders on crafting marketing strategies that align with business objectives, taking into account market conditions, competitive positioning, and key insights from business developers, pursuit teams, and market influences. Leverages intelligence from local market publications and internal research tools and data to inform strategy development.
  
  

Industry:

• Drives new and expanding business through account-based marketing strategies, working closely with growth team leaders and local teams. Aligns efforts with enterprise LOB and industry goals to support effective targeting by defining criteria, identifying targets, and providing tools and market insights. Advises on relationship-building strategies and participates in account planning and pursuit discussions to strengthen relationship development.
• Enhances target relationships within an industry by analyzing and sharing insights from enterprise marketing campaign results. Uses digital metrics to inform local teams on strategies to accelerate engagement, tailored to each stage of the buyer journey.
• Collaborates with local practice leaders and CMG counterparts to develop and execute integrated marketing plans that align with key business strategies for assigned growth teams, markets, or service lines, partnering with business developers to meet strategic growth objectives.
• Co-leads local go-to-market and intentional growth team meetings, applying national programs to local target audiences and providing insights on enhancing relationships through relevant content, buyer journey stages, and marketing initiatives.
• Integrates national industry or LOB marketing strategies at the local level, focusing on priority clients and targets to drive growth and deepen relationships, while contributing feedback to national teams on program effectiveness in local markets.
• As a client experience strategist, interprets client and post-engagement survey findings, sharing industry-specific insights with relevant teams and participating in Voice of the Client interviews.
• Implements enterprise marketing strategies in the local market, empowering client service professionals with growth tools and training, and advising on positioning RSM as a middle-market leader and corporate citizen.
• Drives local public relations efforts aligned with CMG media strategies to enhance the RSM brand in the community, featuring local leaders and initiatives, while promoting national media releases as appropriate.
• Champions the firm’s brand compliance and strategy, ensuring alignment in messaging and identity for their responsibilities, along with any other assigned duties.
  
  

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelor’s degree required
  
  

Technical/Soft Skills

• Strong understanding of marketing channels and stages of the buyer journey (required)
• Strong knowledge of digital marketing strategies and tactics; ability to interpret and analyze data to identify trends and practical application of campaign results (required)
• Strong written and verbal communication skills (required)
• Highly collaborative (required)
• Strong project management skills (preferred)
  
  

Experience

• 5-7 years of marketing/growth experience in a B2B or professional services organization (required)
• 3-5 years of experience marketing to government contracting companies. (required)
• Proven success supporting marketing and relationship development programs (required)
  
  

Leadership Skills

• Executive presence with internal and external stakeholders; ability to influence others at all levels throughout the business, often without formal authority (required)
• Ability to lead critical conversation and influence decisions; ability to uncover and drive alternative points of view across the organization, particularly with senior leaders (required)
• Comfort working within a complex matrix organization (required)
  
  

WORK ENVIRONMENT / TRAVEL

• The role may require overnight travel approximately 3-5 times per year.
• This is a hybrid remote and in-office position and will require occasional car travel between offices for events, meetings and other marketing activities.
  
  

At RSM, we offer a competitive benefits and compensation package for all our people.We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership.RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [e-mail].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance. For additional information regarding RSM’s background check process, including information about job duties that necessitate the use of one or more types of background checks, click here.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $92,600 - $159,000

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Accounting, Financial Services, and Business Consulting and Services

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