Market Development Lead: IDP & Retail Growth

Campbell's; Gainesville (FL); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) with matching

Paid time off and holidays

On-site fitness center access

On-site day care (Bright Horizons)

Job summary

Campbell's is hiring a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. You will build strong relationships with IDPs, store leadership and decision makers, using disciplined planning to adapt to changing conditions and consumer trends.

The role emphasizes collaboration with cross-functional teams and strong presentation skills, with travel to local markets and a focus on achieving sales targets across the portfolio.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Lead route consults and meetings with IDPs to understand needs and growth opportunities.
• Drive priority execution to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, set targets for distribution, merchandising, promotions and events.
• Coordinate inventory and logistics, respond to retailer concerns within 24 hours.

Skills

Sales experience

Written & verbal comms

Travel readiness

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Job description

Campbell's is hiring a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. You will build strong relationships with IDPs, store leadership and decision makers, using disciplined planning to adapt to changing conditions and consumer trends.

The role emphasizes collaboration with cross-functional teams and strong presentation skills, with travel to local markets and a focus on achieving sales targets across the portfolio.