Market Development Lead: Growth & Retail Partnerships

The Campbell's Company; Kenosha (WI); On-site; USD 67,000 - 92,200; Full time

Job summary

Campbell’s is seeking a Market Development Lead (MDL) to drive growth by partnering with Independent Distributor Partners and retail outlets. You’ll build strong relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to adapt to performance and market changes.

Responsibilities include IDP engagement, retail development, data-driven business fundamentals, and collaboration with cross-functional teams.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans.
• Use data to identify retailer requirements, performance trends, and growth opportunities.
• Recruit potential IDPs for open routes and visit key accounts.
• Communicate professionally, manage priorities, and solve problems using business insights.

Skills

Sales experience

CPG familiarity

Excel

PowerPoint

Travel

Communication

Leadership

Problem-solving

Analytical

Education

Bachelor’s degree

Job description

Campbell’s is seeking a Market Development Lead (MDL) to drive growth by partnering with Independent Distributor Partners and retail outlets. You’ll build strong relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to adapt to performance and market changes.

Responsibilities include IDP engagement, retail development, data-driven business fundamentals, and collaboration with cross-functional teams.