Market Development Lead — IDP & Retail Growth

Campbell Soup Company; Tyler (TX); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical benefits starting day one

401(k) matching program

Paid time off

Short & long-term disability insurance

AD&D and life insurance

Fitness center on WHQ site

On-site day care access

Company store access

Volunteer & charity match program

Job summary

Campbell Soup Company is seeking a Market Development Lead to drive growth with Independent Distributor Partners and retailers. You will build strong relationships, plan strategically, and identify opportunities across channels to expand market share.

You will collaborate with cross-functional teams, manage route health, and help launches while leveraging data and internal systems. The role requires travel and adaptable hours in a dynamic consumer goods environment.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years with a bachelor's degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Responsibilities

• Build collaborative relationships with IDPs to support service and identify sales growth opportunities.
• Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Skills

Sales experience

CPG experience

Excel

PowerPoint

Travel

Education

Bachelor's degree

Job description

Campbell Soup Company is seeking a Market Development Lead to drive growth with Independent Distributor Partners and retailers. You will build strong relationships, plan strategically, and identify opportunities across channels to expand market share.

You will collaborate with cross-functional teams, manage route health, and help launches while leveraging data and internal systems. The role requires travel and adaptable hours in a dynamic consumer goods environment.