Manufacturing Demand Gen Marketing Manager

cdg; Chicago (IL); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Health benefits package

401k with employer match

Paid time off

Job summary

MVP One is seeking a Demand Generation Marketing Manager to drive pipeline for manufacturing clients, leveraging email campaigns, digital channels, SEO, webinars, content marketing, and ABM programs. You will target manufacturing and industrial organizations, managing cadence and optimizing results.

The ideal candidate understands manufacturing buyers, collaborates with Sales, and thrives in a hybrid work environment. Experience with HubSpot, Salesforce, and analytics is highly valued.

Qualifications

• 3+ years of B2B demand generation experience.
• Experience marketing to manufacturers, industrial companies, life sciences, or asset intensive industries.
• Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs.
• Experience developing email content, campaign workflows, and marketing cadences.
• Strong understanding of complex, consultative sales cycles.

Responsibilities

• Build and execute demand generation campaigns targeting manufacturing and industrial organizations.
• Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities.
• Own and manage a regular campaign calendar with consistent delivery of marketing programs.
• Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns.
• Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation.
• Conduct keyword research and optimize content around manufacturing, maintenance, reliability, and CMMS topics.
• Partner with Sales to improve lead quality, conversion rates, and pipeline generation.
• Build account-based marketing programs for strategic target accounts.
• Monitor campaign performance, pipeline contribution, and ROI while continuously improving results.

Skills

Demand generation

Campaign management

Lead nurturing

Analytics & reporting

Cross-functional collaboration

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Google Ads

Google Analytics

ZoomInfo

Webflow

Job description

MVP One is seeking a Demand Generation Marketing Manager to drive pipeline for manufacturing clients, leveraging email campaigns, digital channels, SEO, webinars, content marketing, and ABM programs. You will target manufacturing and industrial organizations, managing cadence and optimizing results.

The ideal candidate understands manufacturing buyers, collaborates with Sales, and thrives in a hybrid work environment. Experience with HubSpot, Salesforce, and analytics is highly valued.