Product Marketing Lead

Axiamatic; Menlo Park (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Axiamatic, based in Menlo Park, seeks a Director of Product Marketing to architect our value narrative. You will shape market category, positioning, and storytelling that informs sales, content, partnerships, and the product roadmap.

You’ll build a tiered messaging framework, define the narrative across personas, and create ROI-driven business cases to accelerate adoption and growth.

Qualifications

• 7+ years in product marketing or go-to-market leadership with emphasis on messaging and positioning
• Experience in Series A–C startups and building foundational GTM frameworks
• Proven ability to define market category, positioning, and compelling narratives
• Track record of creating customer-centered messaging and winning business outcomes
• Strong cross-functional leadership with sales, product, and executives

Responsibilities

• Build core messaging framework, value propositions, and competitive positioning
• Define market category and reshape customer expectations within it
• Create tiered messaging for personas, use cases, and awareness stages
• Own the narrative of why the company exists and the transformation it enables
• Identify market forces and develop ROI stories that justify change
• Design social proof strategies, customer champions, and third‑party validation
• Craft transformational storytelling across journey stages and executive level narratives
• Translate complex technology into clear, memorable narratives
• Develop compelling case studies and proof points for sales at all funnel stages

Skills

Messaging strategy

Category creation

Storytelling

Cross-functional leadership

Executive storytelling

Strategic messaging

Market psychology

Customer empathy

Data-informed creativity

Scrappy and resourceful

Job description

Menlo Park, United States | Posted on 03/10/2026

We'reat an inflection point. Our Series A funding gives us the runway to move fromearly adopters to mainstream market—but only if we can articulate why oursolution matters, why it matters now, and why prospects should choose us overdoing nothing at all.

As our Director of ProductMarketing, you'll be the architect of how the world understands our value. Thisisn't about polishing existing messaging or running campaigns someone elseconceived. You'll build the foundational narrative framework that everythingelse—sales conversations, content, partnerships, product roadmap—will be builtupon. You're joining early enough to shape our market category, define ourpositioning, and create the storytelling that turns skeptics into believers andbelievers into advocates.

What You'll Own

• Build from the ground up: Develop our core messaging framework, value propositions, and competitive positioning that will serve as the foundation for all go-to-market motions
• Define the category: Articulate not just what we do, but what market category we compete in and how we reshape customer expectations within it
• Create messaging architecture: Establish tiered messaging for different personas, use cases, and stages of awareness—from "I don't know I have this problem" to "I'm evaluating solutions"
• Own the narrative: Craft the overarching story of why our company exists, the future we're building toward, and the transformation we enable for customers

Creating Urgency

• Identify forcing functions: Uncover and amplify the market shifts, regulatory changes, competitive pressures, and emerging trends that make solving this problem urgent today rather than next quarter
• Build the case for change: Develop compelling business cases and ROI frameworks that quantify the cost of inaction and make the status quo untenable
• Strategic narrative development: Create storylines around market timing—why the convergence of technology, buyer behavior, and market conditions creates a unique window of opportunity
• Fear of missing out (FOMO) frameworks: Design messaging that positions early movers as market leaders while creating clear consequences for late adoption

Building Social Proof

• Design the social proof engine: Create systematic frameworks for capturing, packaging, and amplifying customer success stories, case studies, and testimonials
• Cultivate customer champions: Develop programs to identify and nurture vocal advocates who can speak credibly about our impact
• Third-party validation strategy: Build relationships with analysts, industry influencers, and media to establish credibility beyond our own voice
• Proof point portfolio: Build a comprehensive library of metrics, outcomes, and customer evidence that sales can leverage at every stage of the funnel
• Early adopter storytelling: Transform our first customers into category pioneers whose stories inspire others to follow

Strategic Storytelling

• Craft transformational narratives: Build stories that don't just explain features but paint vivid pictures of the before-and-after customer experience
• Develop messaging for every journey stage: Create story arcs that move prospects from awareness through consideration to decision, each chapter building on the last
• Executive storytelling: Craft narratives that resonate at the C-suite level—connecting our solution to business outcomes, competitive advantage, and strategic initiatives
• Simplify the complex: Take technical complexity and translate it into clear, memorable narratives that any buyer can understand and repeat
• Case study excellence: Transform customer successes into compelling stories with clear heroes, challenges, and triumphant outcomes
  

Requirements

Experience& Background

• 7+ years in product marketing with at least 3 years in strategic positioning and messaging roles
  
• Series A-C startup experience where you built foundational GTM frameworks from the ground up
  
• Category creation or redefinition experience: You've helped define how a market talks about a problem and solution
  
• Proven storytelling track record: Portfolio of messaging, case studies, and narratives that moved markets and closed deals
  
• Cross-functional leadership: Experience partnering with product, sales, and executive teams to align on narrative and strategy
  

Skills & Capabilities

• Strategic messaging architect: You can take complex products and distill them into simple, compelling narratives that stick
  
• Market psychology expertise: Deep understanding of buyer behavior, decision triggers, and what creates urgency vs. paralysis
  
• Story crafting mastery: You write and think in narratives—every project becomes a story with tension, resolution, and transformation
  
• Customer empathy: Exceptional ability to step into customer shoes and understand their world, challenges, and aspirations
  
• Data-informed creativity: You balance art and science—using customer research, win/loss data, and market insights to inform creative messaging
  
• Executive presence: Comfortable presenting to C-suite and board, defending strategic choices with conviction
  
• Scrappy and resourceful: Comfortable building from zero with limited resources, knowing when to polish and when to ship
  

You Might Also Have

• Background in journalism, creative writing, or content strategy
  
• Track record of building customer advisory boards or advocacy programs
  
• Experience working with sales teams to improve messaging adoption and effectiveness
  
• Public speaking or thought leadership experience