Manager/Sr. Manager - Product Release Marketing (Public Sector)

salesforce.com, inc.; San Francisco (CA); On-site; USD 117,000 - 237,000; Full time

Job summary

Salesforce is seeking a Product Marketing Manager for the public sector to turn dense technical material into clear, persuasive stories that move government leaders. You will partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, with your words at the center of how we operate.

You will craft messaging, enable sales, and lead GTM efforts across campaigns, content, and customer references while maintaining a consistent PSS voice and tone.

Qualifications

• 6-10 years of public sector experience in product/solutions/content marketing or related role.
• A portfolio of standout writing showing ability to turn technical material into customer-focused content.
• Clear language, strong editing, and adaptable tone for executives and technical buyers.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology.
• Experience launching products or solutions and enabling sales teams.
• Comfort working with engineers, product leaders, and executives to simplify complex ideas.
• Strong collaboration and project management skills.
• Data-informed mindset with ability to use metrics to refine work.
• Bachelor's degree or equivalent experience.
• Ownership, team-first mentality, and initiative.
• Excellent stakeholder management.

Responsibilities

• Write the PSS story with audience-specific value propositions.
• Turn technical content into compelling material for executives and evaluators.
• Create content such as briefs, whitepapers, web copy, emails, demos, press and launch materials, and customer stories.
• Define and maintain PSS voice, tone, and terminology across assets.
• Edit and elevate content from teams and agencies to improve clarity and impact.
• Lead go-to-market execution including planning launches, campaigns, and events.
• Build sales plays, decks, battlecards, and enable sellers and solution engineers.
• Develop customer references and case studies showing real outcomes.
• Know the public sector market, procurement dynamics, and compliance requirements.
• Measure engagement and pipeline influence to refine messaging and assets.

Skills

Public sector experience

Strong writing portfolio

Editing and storytelling

Technical to non-technical translation

Cross-functional collaboration

Project management

Data-driven / metrics

Ownership and initiative

Stakeholder management

Bachelor's degree or equivalent

Education

Bachelor's degree or equivalent experience

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

Great product marketing starts with great storytelling. We're looking for a Product Marketing Manager to bring our story, and our customers' stories, to life for Missionforce. You'll take dense, technical material and turn it into clear, persuasive stories that move government leaders to act. You'll partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, and your words will be at the center of how we do it.

• Write the PSS story: Craft positioning, messaging frameworks, and value propositions tailored to agency leaders, CIOs, program owners, and procurement stakeholders. Make every sentence earn its place.
• Turn technical into compelling: Work with engineers and product managers to transform architecture, features, and roadmap details into content that persuades both technical evaluators and mission-focused executives.
• Create content that drives action: Write and shape solution briefs, whitepapers, executive narratives, web copy, email campaigns, demo scripts, press and launch materials, and customer stories. Each piece should have a clear audience, a point of view, and a call to action.
• Set the voice: Help define and maintain PSS tone, style, and terminology so every asset, from a sales deck to a landing page, sounds consistent and credible.
• Edit and elevate: Review and sharpen content from teammates, partners, and agencies. Give feedback that improves clarity, structure, and impact.
• Lead go-to-market execution: Plan and launch releases, campaigns, and events across Product, Sales, Marketing, and Partners.
• Enable the field: Build sales plays, pitch decks, battlecards, talk tracks, and FAQs. Coach sellers and solution engineers to tell the PSS story with confidence.
• Showcase mission outcomes: Develop customer references and case studies that show real results for agencies and the people they serve.
• Know the market: Track public sector trends, procurement dynamics, compliance and security requirements (e.g., FedRAMP, state and local regulations), and the competitive landscape.
• Measure what works: Use engagement, pipeline influence, and field feedback to refine messaging and content.

What You'll Bring

• 6-10 years of public sector experience (federal, state, local, education, or related) in product marketing, solutions marketing, content marketing, or a closely related role.
• A portfolio of standout writing that shows you can turn highly technical source material into content that inspires customers to take action. You'll be asked to share samples.
• Exceptional command of language: clear structure, sharp editing, and the ability to adapt tone for executives, technical buyers, and the public.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology.
• Experience launching products or solutions and enabling sales teams.
• Comfort working with engineers, product leaders, and executives, and simplifying complex ideas without losing accuracy.
• Strong collaboration and project management skills.
• A data-informed mindset, with the ability to use metrics to refine your work.
• Bachelor's degree or equivalent experience.
• An ownership, team-first mentality. An ability to identify opportunities and take initiative to solve problems.
• Excellent stakeholder management.

Nice to Have

• Experience with CRM, case management, or citizen and constituent service platforms.
• Familiarity with AI and automation in government settings.
• Experience with SaaS or cloud platforms.
• Existing relationships in the Washington, DC public sector community.

Success in the First Year

• 30 days: Learn the PSS portfolio, customers, and competitors. Audit existing content for clarity and consistency.
• 90 days: Deliver refreshed messaging as assigned and key sales enablement assets.
• 6 months: Launch a flagship campaign anchored by standout content, with measurable pipeline impact.
• 12 months: Be a trusted voice of PSS across Product, Sales, and customers.

This candidate must be a U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship and agrees to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $117,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $236,700 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.