Manager - Site Merchandising (Lancome)

L'Oréal USA; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Hybrid work policy

Paid holidays & vacation

Employee discounts

Learning & development opportunities

Job summary

L'Oréal USA in New York City is seeking a Manager-Site Merchandising for the Luxe division. You will champion the customer experience, optimize product presentation, and drive conversion on the brand’s e-commerce site through data-driven merchandising and testing.

You will partner with brand teams and marketing to ensure content quality, SEO-friendly descriptions, and impactful landing pages while leading cross-functional initiatives and managing site content and taxonomy.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce merchandising.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Proficiency in e-commerce platform tools and content management systems.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong project management skills and ability to manage multiple priorities.
• A passion for the beauty industry and a deep understanding of consumer behavior.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Responsibilities

• The Manager of Site Merchandising optimizes the online store's performance using data analysis and A/B testing.
• Drive conversion and sales goals with merchandising strategies, product placement, and content optimization.
• Develop and execute merchandising strategies to maximize KPIs such as AOV and add-to-cart rate.
• Collaborate with brand teams, marketing, and other departments to align site content with business objectives.
• Manage product and content within the e-commerce platform tools, testing taxonomy and filters.
• Monitor metrics and provide regular performance reports to senior management.

Skills

E-commerce merchandising

Web analytics

CMS tools

Communication

Project management

Team collaboration

Customer experience

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

Job description

JobTitle: Manager-SiteMerchandising [Lancome]

Division: Luxe

Location: HudsonYards,NewYork City

WhoWeAre:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

JobSummary:

The Manager of Site Merchandising is a critical role within the Brand.com team, acting as the primary advocate for the customer experience. This individual is responsible for optimizing the online store's performance by leveraging data analysis, A/B testing, and a deep understanding of consumer behavior. This role requires a data-driven, strategic thinker with a creative approach to merchandising, a strong understanding of direct to consumer best practices and a proven ability to drive conversion and achieve sales goals.

WhatYouWill Learn:

• Customer
  Experience Optimization: Champion the online customer experience by continually analyzing data, conducting A/B
  tests,and identifying opportunities
  for improvement. Leverage insights from customer behavior, sell-through data, and industry best practices to enhance site navigation, product presentation, and
  the overall shopping journey.
• Merchandising
  Strategy Development and Execution: Develop and implement innovative
  merchandising strategies that maximize conversion, average order value (AOV), and other key
  performance indicators (KPIs). This includes product placement, categorization,
  cross-selling/upselling, product information optimization, and promotional
  campaign setup.
• Content Management and Optimization: Oversee the management and execution of a best-in-class content and merchandising
  strategy. This includes product and
  content updates, ensuring accurate product information, optimizing product descriptions for SEO/GEO, and creating compelling landing pages to support
  marketing initiatives.
• Platform
  Management: Manage product and content within the e-commerce platform
  tools, ensuring accurate product presentation, categorization, and attribution. Determine and test site taxonomy and filters, focusing on
  data analysis and optimization. Lead projects related to merchandising,
  including site feature enhancements and bug resolution.
• Cross-Functional
  Collaboration: Work closely with brand teams, marketing, and other
  departments to align merchandising strategies with overall business objectives. Partner with brand digital liaisons to support
  direct-to-consumer efforts in all merchandise site content refreshes and future
  product/content campaigns.
• Analytics
  and Reporting: Monitor and analyze key metrics, including conversion rate,
  shopping cart abandonment, items per order, and AOV. Provide regular performance reports and insights to senior
  management, utilizing data to inform merchandising decisions and drive
  continuous improvement. Research industry best practices to maintain optimal site experience, conversion, and AOV. Conduct ad hoc
  analyses on promotional forecasting, creative performance, and onsite
  personalization.
• New
  Product Launches: Manage the product activation process from setup to
  go-live on the brand website. Track upcoming product launches and collaborate with relevant teams to ensure seamless integration into the
  online store.
• Technology
  and Innovation: Identify opportunities to enhance the site experience with
  new technology and site enhancements. Stay informed about industry trends and best practices to ensure the site remains competitive and innovative. Drive
  the launch of new features and functionalities.
• Traffic
  Driver Optimization: Understand the category's key traffic drivers,
  including email marketing, direct search, SEO, and sponsored links, and optimize these channels to maximize
  site traffic and conversion.
• Multi-Device
  Optimization: Leverage the strength of a multi-device approach to optimize
  the site experience across desktops, tablets, and mobile devices. Identify opportunities to maximize
  different devices and new D2C channels.

WhatWeAreLooking For:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce merchandising
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Proficiency in e-commerce platform tools and content management systems.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a
  team.
• Strong project management skills and ability to manage multiple priorities.
• A passion for the beauty industry and a deep understanding of consumer
  behavior.
• Being
  present in the office three days a week is considered an essential function of
  all office-based roles for eligible full-time employees.
• Authorization
  to work in the United States on a full-time, permanent, ongoing basis is
  required. No immigration support/sponsorship offered for this role.

AdditionalBenefitsInformationAsFollows:

Salary Range [New York]:
$98,400-$140,200 base salary (The actual
compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill
level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but
your past experience doesn't align perfectly with the qualifications listed in
the job description, we encourage you to apply anyways! You may just be the
right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate
and do not discriminate in recruitment, hiring, training, promotion, or other
employment practices for reasons of race, color, religion, gender, sexual
orientation, national origin, age, marital or veteran status, medical condition
or disability, or any other legally protected status.

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OurSafeTogetherPlan:

Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each
other's health & safety in mind.