Manager - SEO & GEO (LUXE)

L'Oréal USA; New York (NY); Hybride; USD 98 000 - 140 000; Plein temps

Avantages offerts par ce poste

Hybrid work policy

Medical, dental, Vision benefits

401K / Pension

Paid holidays

Paid vacation

Volunteer time

Internal shop discounts

Learning & development access

Employee resource groups

Mental health & wellness programs

Résumé du poste

L’Oréal USA is seeking a Manager - SEO/GEO (LUXE) in Hudson Yards, NYC. You will drive traffic and revenue for our D2C channels, executing SEO and paid search initiatives while collaborating with cross-functional teams to implement impactful search strategies.

The role emphasizes technical SEO, data analysis, and partner relationships, with a hybrid work setup (3 days in office, 2 days remote). A strong understanding of search engines and analytics is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2-5 years of SEO/GEO experience.
• Understanding of search algorithms, ranking factors, and affiliate marketing principles.
• Experience with Google Analytics and Google Search Console and reporting.
• Strong communication and collaboration skills.
• Office presence required 3 days a week for full-time roles.

Responsabilités

• Assist in SEO/GEO strategy execution including keyword research and content optimization.
• Collaborate with marketing, content, product, and tech teams to implement search strategies.
• Monitor performance with analytics tools and report on KPIs like traffic, rankings, conversions.
• Support relationships with search engines, affiliate networks, and industry influencers.
• Stay updated on search trends and algorithm updates; share insights with the team.
• Assist with technical SEO efforts (site speed, schema, mobile optimization).

Connaissances

SEO knowledge

Analytical thinking

Formation

Bachelor's degree in Marketing/Business

Outils

Google Analytics

Google Search Console

Description du poste

Manager - SEO/GEO (LUXE)

Division: LUXE

Location: HudsonYards,NewYorkCity

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, weare creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

Job Summary

We are seeking a highly motivated and detail-oriented SEO/GEO Manager to drive traffic and revenue growth across our Direct-to-Consumer (D2C) channels. This role requires a solid understanding of the search landscape, including Google and other major search engines, and experience in executing SEO and paid search activities.

The Manager will collaborate closely with the Director and other team members to ensure effective implementation of strategies.

What You Will Learn

• SEO/GEO Execution Support: Assist in the execution of SEO/GEO strategies, encompassing keyword research, content optimization, technical SEO/GEO updates, and link building activities. Support the implementation of on-page and technical optimizations for our D2C websites.
• Team Collaboration: Collaborate effectively with internal teams, including marketing, content, product, and technology, to ensure seamless execution of search and affiliate strategies. Support the integration of search metrics and insights.
• Data Analysis & Reporting Support: Utilize data analytics tools to monitor performance and provide regular reports on key performance indicators (KPIs) for SEO/GEO. Analyze data and provide insights on website traffic, keyword rankings, conversion rates, and affiliate commissions.
• Partner Relationship Support: Assist in maintaining relationships with key external partners, including search engines, affiliate networks, and industry influencers.
• Search Landscape Monitoring: Stay informed about the latest trends and algorithm updates in the search landscape and the affiliate marketing industry. Share relevant updates with the team.
• Technical SEO Support: Assist in implementing technical SEO recommendations on brand websites, including site speed optimization, schema markup, and mobile responsiveness enhancements, to ensure a premium user experience.

What We Are Looking For

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2-5 years of experience in SEO/GEO.
• Solid understanding of search engine algorithms and ranking factors. Familiarity with keyword research, content optimization, technical SEO, and affiliate marketing principles.
• Experience with data analytics tools (e.g., Google Analytics, Google Search Console) and reporting.
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively within a team.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Additional Benefits Information As Follows

Salary Range: $98,400-$140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level).

• Competitive Benefit Package (Medical,Dental,Vision,401K,Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement?

At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. You may just be the right candidate for this or other roles!

We are an EqualOpportunityEmployer and take pride in a diverse environment.

We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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