Manager, Marketing - Lancome US (Skincare)

L'Oréal USA; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

401K matching program

Pension Plan

Hybrid work: 3 days in office, 2 days

Vacation, holidays, Volunteer Time Off

Employee shop discounts

Job summary

L'Oréal USA in New York seeks a Marketing Manager for Lancome US Skincare to lead development and execution of US marketing plans, merchandising and retail activation. You will translate brand strategy into US programs and collaborate across Marketing, Sales, Retail Marketing, Supply Chain, Finance, Creative and global teams.

The role contributes to performance forecasting, budget management, launch tracking, and ongoing analysis of consumer and market trends.

Responsibilities

• Support development and execution of Lancome Skincare marketing plans and promotional calendars.
• Develop launch forecasts and assess impact of new launches on existing products.
• Coordinate launch information, files, timelines and approvals; identify risks and keep deliverables on track.
• Partner with Supply Chain and Demand Planning to communicate activity and support inventory planning.
• Coordinate phase-out reviews and assess obsolete inventory and potential sales impacts.
• Work with global partners to adapt brand strategy for the US market and address local portfolio needs.
• Partner with Sales and retail teams to support retailer-specific skincare plans.
• Track launch budgets and monitor consumer trends to identify insights and opportunities.

Job description

Title: Manager, Marketing - Lancome US Skincare

Division: L'Oreal Luxe

Location: Hudson Yards, New York, NY

Reports to: VP, Lancome Skincare (Anti-Aging & Beauty Tech)

Who We Are: At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oreal, the world's #1 beauty company, with a presence in over 150 markets. We're embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We're dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

At L'Oreal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 15 highly aspirational and multi-expert luxury brands, including Lancome, Yves Saint Laurent, Armani beauty, Kiehl's, Urban Decay, IT Cosmetics, and Youth to the People, alongside lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Miu Miu, Viktor & Rolf, and Mugler.

The Role:

The Marketing Manager will help lead the development and execution of Lancome US Skincare marketing plans, with a strong focus on merchandising and retail execution. This role supports new product launches and ongoing business, translating brand strategy into relevant US-market programs while partnering across Marketing, Sales, Retail Marketing, Supply Chain, Finance, Creative, and global teams. The role also contributes to business performance through forecasting, budget management, launch tracking, and ongoing analysis of consumer and market trends.

Key Responsibilities:

Marketing, Business Planning & Launches:

• Support the development and execution of marketing plans, launch strategies, and promotional calendars for Lancome Skincare.
• Develop launch forecasts and assess the impact of new launches on existing products and business.
• Coordinate launch information, project files, timelines, and approvals; identify risks and help keep deliverables on track.
• Partner with Supply Chain and Demand Planning to communicate marketing activity and support inventory planning.
• Coordinate phase-out reviews, recommend products for discontinuation, and assess obsolete inventory and potential sales impacts.
• Work with global marketing partners to adapt brand strategy for the US market and address local portfolio needs.
• Partner with Sales and retail partners to support retailer-specific skincare plans.
• Track sample budgets for Renergie and Absolue and collaborate on set development for these and future franchises.
• Monitor category, competitor, and consumer trends to identify insights and growth opportunities.

Creative & Merchandising:

• Lead merchandising projects from concept through execution in partnership with Creative, Retail Marketing, Sales, and other teams.
• Develop launch and ongoing-business materials, including displays, fixtures, and other retail assets.
• Manage project timelines, reviews, approvals, and delivery to meet brand objectives, retailer requirements, and retail deadlines.
• Prepare creative briefs and project fact sheets, and provide teams with the copy, packaging direction, components, and working materials they need.
• Review copy and artwork for accuracy and support timely approvals and release.

Consumer & Omnichannel Activation:

• Partner with Advocacy & Influence teams on activation briefs and sampling or mailer priorities.
• Work with Consumer Connections and other partners to support 360 launch plans and ongoing brand initiatives.
• Help ensure product stories and assets are consistent across online and offline consumer touchpoints.
• Track launch performance by retail channel and monitor consumer ratings, reviews, and feedback.

Performance & Reporting:

• Monitor retail and net sales performance across assigned products and franchises.
• Track shipments, sell-through, ratings, and feedback for new products during the first six months after launch.
• Monitor launch sell-through during the first 12 weeks and track key products and categories on an ongoing basis.
• Prepare post-launch updates, quarterly brand reviews, and new-product versus core-business analyses.
• Maintain visibility into launch commitments and follow-up orders.

Pricing, Budget & Market Awareness:

• Partner with the AVP to develop pricing recommendations for new products and price changes to existing products.
• Prepare twice-yearly competitive pricing reviews across product segments and major prestige brands.
• Manage assigned marketing budgets and business drivers in partnership with Finance.
• Maintain competitive market materials, including relevant sampling programs, advertising, and new-product references.
• Conduct regular market visits to observe retail execution and consumer-facing activity.

What's In It For You:

• Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
• Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L'Oreal's internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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