Manager - Website & Program Operations

L'Oréal; New York (NY); Hybrid; USD 98,400 - 140,200; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K

Flexible Time Off

Work from Home Days

Employee Discounts

Monthly Mobile Allowance

Learning & Development Opportunities

Access to Mental Health Programs

Job summary

Join a pioneering company at the forefront of digital transformation in beauty! As a Manager of Website and Program Operations, you will lead the strategic development of a loyalty program website, ensuring an engaging user experience and optimizing performance. This role combines creativity with analytics, allowing you to make a significant impact on customer engagement and loyalty. With a focus on innovation, you will collaborate with various teams to enhance the website and drive results. If you're passionate about digital marketing and eager to shape the future of beauty tech, this is the perfect opportunity for you!

Qualifications

• 5+ years in digital marketing, loyalty marketing, or e-commerce.
• Proven track record in managing websites for customer engagement.

Responsibilities

• Develop and execute strategy for the loyalty program website.
• Manage promotional calendars to drive member engagement.

Skills

Digital Marketing

Loyalty Marketing

E-commerce

Project Management

Analytical Skills

Communication Skills

Problem-Solving

A/B Testing

Education

Bachelor's Degree

Tools

Google Analytics

Adobe Analytics

Salesforce

Job description

Job Title: Manager – Website and Program Operations – LEVEL Loyalty Rewards PPD

Location: Hudson Yards, New York City

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Learn:

Summary:

The Manager Website and Program Operations is responsible for the strategic development, execution, and optimization of the LEVEL loyalty program website. This role will oversee all aspects of the website, from content creation and user experience to technical performance and analytics. The ideal candidate is a data-driven individual with a passion for customer engagement and a deep understanding of loyalty marketing principles.

Responsibilities:

• Strategy & Planning: Develop and execute the overall strategy for the loyalty program website, aligning it with the broader loyalty marketing goals and brand objectives. This includes defining target audience segments, crafting compelling value propositions, and establishing key performance indicators (KPIs).
• Promotion and Program Management: Manage and execute loyalty program promotional calendars, driving member engagement and retention. Cultivate and maintain strong relationships with brand partners and stakeholders to maximize program effectiveness and achieve shared objectives.
• Content Management: Oversee the creation and maintenance of engaging and informative website content, including program details, reward redemption options, member benefits, FAQs, and promotional materials. Ensure content is optimized for SEO and adheres to brand guidelines.
• User Experience (UX) Optimization: Continuously analyze website traffic, user behavior, and conversion rates to identify areas for improvement in the user experience. Lead efforts to enhance website navigation, design, and functionality to maximize engagement and satisfaction.
• Technical Management: Collaborate with IT and development teams to ensure the website's technical performance, security, and scalability. Manage website updates, bug fixes, and new feature implementations. Stay abreast of industry best practices and emerging technologies.
• Rewards Catalog, Education, & Merchandising: Oversee the online rewards catalog, ensuring a compelling selection of rewards and effective merchandising strategies to drive redemptions. Oversee the development and delivery of educational content on the website to help members understand and maximize their program benefits.

What We Are Looking For:

Required Qualifications:

• 5+ years of experience in digital marketing, loyalty marketing, or e-commerce.
• Proven track record of managing and optimizing websites for customer engagement and conversion.
• Strong understanding of loyalty marketing principles, program design, and customer lifecycle management.
• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent project management and organizational skills.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Experience with A/B testing and other optimization techniques.
• Experience with CRM platforms and loyalty program software a plus (Salesforce).

Please note: This job description is a general outline and may be subject to change.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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