Senior PMM: Segment-Driven Growth & GTM Strategist

Kindred; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Health benefits

Flexible time off

Travel stipend

Remote-first / remote-flexible

HQ in San Francisco

Job summary

Kindred is building a members-only home swapping network, seeking a Senior Manager, Product Marketing to own segment strategy and GTM across identity, affinity, and org circles. You will work with Growth, Social, PR, CRM, Partnerships, and Product to validate segments, craft positioning, and equip teams with insights and briefs for scalable campaigns.

You’ll partner with Product to align market reality with product strategy, translate customer feedback into actionable recommendations, and lead

Qualifications

• 10+ years in product marketing, growth marketing, or audience strategy.
• Proven segment/market validation with structured tests.
• Research-forward and analytically rigorous.
• Sharp positioning instincts.
• Cross-functional operator with Product, Growth, and Data.
• Scrappy and self-directed.
• Strong writing and communication.
• Genuine curiosity about people and community.

Responsibilities

• Own segment strategy and validation: Define identity, affinity, and org segments and run structured tests to validate PMF by segment.
• Build the GTM motion for priority audiences: positioning, messaging, channel strategy, activation flows, and retention hooks.
• Equip cross-functional teams for execution: turn insights into actionable briefs for Growth, Social, PR, CRM, Partnerships, and Product.
• Provide cohesive creative direction: partner with channel and creative teams to ensure assets align with the strategy.
• Run structured market tests: design the test roadmap, define hypotheses and success criteria, and synthesize results for the business.
• Define positioning from truth, not aspiration: ground messaging in product value and market reality.
• Act as the voice of the customer: talk to members and prospects and translate feedback into prioritized recommendations.
• Lay the foundation for brand: validate which segments and stories should drive brand work.

Skills

Segment strategy

Go-to-market

Cross-functional leadership

Analytical rigor

Writing and communication

Customer insights

Job description

Kindred is building a members-only home swapping network, seeking a Senior Manager, Product Marketing to own segment strategy and GTM across identity, affinity, and org circles. You will work with Growth, Social, PR, CRM, Partnerships, and Product to validate segments, craft positioning, and equip teams with insights and briefs for scalable campaigns.

You’ll partner with Product to align market reality with product strategy, translate customer feedback into actionable recommendations, and lead